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Pet Care Industry Marketing Guide

Author: Harry

May. 13, 2024

Machinery

Pet Care Industry Marketing Guide

Set Up Enhanced Lead Capture: One of the most fundamental aspects of data collection is lead capture, which can be used to let visitors indicate what kind of pet they have (dog, cat, bird, etc.), and their age, for example, which can improve relevance in subsequent email or SMS campaigns. Capturing zip code data can subsequently be used to send geo-targeted offers to subscribers and drive foot traffic to retail locations or installations.

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Use Quizzes and Product Finder Tools: Sometimes the sheer number of choices can be overwhelming to a customer if they’re unsure of what is the best solution for their pets’ needs - A great tool here for product education (and a chance to collect zero-party data) – is to use a product finder quiz or an exit offer. Using a quiz as an exit offer can provide more value than a discount code since these shoppers are looking for education and information.

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Mine Omnichannel Customer Data  to measure performance and compare sales and demographics across channels and shopper types. The insights can help a brand grow alongside pet owners. This includes staying in-step with what they are searching for online, in person, and even on the phone. Pet parents have questions and many of these customers will want to speak with a human being to assure them of product information. Telephone calls are a vital part of the sales process, regardless of whether the person on the line is inquiring or complaining. If you aren't tracking phone calls, you're missing an entire leg of your customer's journey.

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