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Top Digital Asset Management Business Use Cases

Building a solid business case for digital asset management (DAM) begins with understanding the different ways your company can benefit from using a DAM solution. In this article, we&#;ll outline some of the top digital asset management use cases and explain how they can help improve your operations.

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We&#;ll also discuss how internal sales and marketing teams, as well as developers and IT professionals, can utilize DAM to streamline their workflows. Finally, we&#;ll take a look at how your external clients and partners can benefit from using DAM solutions.

Business Use Cases for DAM

DAM adds value to all businesses that deal with digital assets. Ready to upgrade, but need to convince key stakeholders in your company? Here are some digital asset management use cases to get you started:

Streamlining Content Production

Content is king, and a digital asset management system can help you manage and organize your digital content more efficiently by providing a central repository for all your digital assets. This includes all types of digital files such as images, videos, documents, etc.

You&#;ll be able to easily find and reuse digital assets, which can improve efficiency in every stage of the sales cycle. Save time and money by reducing the need to search for and recreate lost or misplaced files.

Sales Support

Growing companies need to segment and target their audiences more effectively to drive sales. This means distributing marketing content by territory, product line, or industry. To avoid using off-brand or non-compliant content on marketing campaigns or proposals, invest in a DAM platform that gives your sales and development teams the best assets to achieve their goals. In this way, a digital asset management solution can help your company continue to scale and respond to marketing needs in real-time.

Brand Consistency

Maintaining brand consistency across all channels is a top priority, especially for companies in regulated sectors, but it&#;s easier said than done. A digital asset management system can help by providing a central location for all your assets. With a premier DAM system like OpenAsset, you can:

• Give your team access to the most up-to-date brand assets
• Ensure that everyone is using the same versions of your brand assets
• Eliminate employee confusion around licensed video or photo assets
• Keep your brand management consistent across all channels
• Stay in full control of compliance with third-party licensing and management
• Avoid copyright infringement penalties

Internal Users

Sales and Marketing

Armed with an efficient DAM system, sales and business development teams can easily find digital assets searching by tag, category or even project. Users can quickly find and reuse the right content for each sales campaign or proposal, helping team members close deals and bids faster.

Developers and IT

Digital asset management software can also be beneficial for developers and IT professionals. They can use it to manage website and application content, as well as digital files. With help from DAM software, only the most up-to-date and approved digital assets are used, which can save time and reduce the risk of errors.

Design and Creative Team

Design and creative professionals can utilize DAM to store creative files and development plans, planning materials, and images. Some DAMs like OpenAsset integrate with InDesign and can save your design team time and eliminate the headaches that come from broken image links.

You can also utilize user permissions to give outside agencies or contractors limited access to digital files, while still keeping the company&#;s intellectual property secure. This is a great way to streamline design and creative workflows and keep everyone on the same page.

External Users

Digital asset management is not just for internal users. It can also be used by clients or other external partners.

Clients

Many times, your company will need to share digital assets with clients during collaboration on a project or product. A quality DAM solution will have a feature that allows you to easily share digital assets while keeping security and control in mind. For example:

• Create a &#;client workspace&#; where you can securely share digital assets and receive feedback.
• Assign read, write, or download permissions to clients and project stakeholders.
• Control when and how brand assets are accessed by setting expiration dates.

Partners and Contractors

If your company frequently works with outside contractors or partners, a digital asset management system is a must-have for keeping everyone involved on the same page. Use a DAM to coordinate all your moving parts. For example, you can:

• Create an &#;approved vendor&#; list that only allows specific contractors access to digital assets
• Share digital assets with specific project teams or individual members
• Control who can download, edit, or delete digital assets

Industries

Almost any industry can benefit from digital asset management, but some may find it more useful than others. Here are a few examples:

Architecture

Digital asset management can be used to manage blueprints, drawings, and models. Architects need to collaborate with clients, engineers, and other architects, so digital asset management can help streamline the process by providing a central repository for all project files. DAMs like OpenAsset also help architecture firms create better proposals, faster.

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Construction

Like architecture, construction projects involve many different people and organizations. Digital asset management can help construction companies manage drawings, photos, videos, and other project files.

Engineering

Digital asset management can be used to manage designs, schematics, and other engineering files. Engineering teams often need to share files with clients, so digital asset management can help make the process more efficient.

Final Thoughts

Business use cases for digital asset management are vast and varied. Digital asset management is a must for any company that wants to stay organized and efficient. These are just a few examples of how digital asset management can be used to improve productivity in the workplace. If you&#;re looking for a way to streamline your content workflow, digital asset management is worth investing in.

Ready to make your case? OpenAsset is your premier DAM solution.

Advantages of Dams

Dams are said to be an important source of water supply and of high importance for various other reasons. They supply the water for various means including domestic use, irrigation purposes and also for industrial uses.

Dams are also involved in hydroelectric power generation and in river navigation. The application of these dams is much more important in daily activities including cooking, cleaning, bathing, washing,  drinking water, for gardening and for cultivation purpose.

The big dams and the reservoirs also provide recreational areas for the purpose of fishing and also boating. They also cater insecurity needs of humans by reducing or preventing floods. During the times of excess flow of water, the dams store the water in the reservoir; later they release that water during the times of low flow, also when the natural flows of water are inadequate to meet the demand. When engineers design and also maintain the dams, they are keenly expected to make sure to keep all purposes in their mind.

Advantages of Dams

The advantages of dams are numerous, and that is the reason so much money and work goes into building and maintaining them. Some of the advantages are:

• Electricity is produced at a constant rate with the help of hydroelectricity or hydroelectric power.
• If there is no need for electricity, then the sluice gates can also be closed to stop the generation of electricity. Water can also be saved for future use when the demand for electricity is high hence the usage of water remains judicious.
• Dams are designed by well-qualified engineers to last several decades and also to contribute to the generation of electricity for several years or even decades to come.
• The lake or reservoir which forms behind the dam can also be used for irrigation purposes, water sports or even as other forms of pleasurable activities. A few large dams such as the Bhakra Nangal dam present in India are tourist attractions.
• When used, the electricity produced by the dams does not even generate greenhouse gases and therefore they do not pollute the atmosphere.

Also Read: List of Largest dams in India

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Frequently Asked Questions

Q1

What is the significance of building a dam in hydropower plants?

The kinetic energy of the flowing water is converted into potential energy by the dams. This is the significance of building a dam in hydropower plants.

Q2

What are the advantages of constructing dams across rivers?

he advantages of constructing dams across rivers are:
a) They can store excess water, thereby preventing floods.
b) Water from the dams can be used for the irrigation of crops via a network of canals.
c) After suitable treatment, people of towns and cities get dam water through pipelines, for usage.
d) Water falling from the dams is used to generate electricity in hydropower plants.

Q3

What are some of the problems associated with the construction of dams?

Some of the problems associated with the construction of dams are:
a) Social problems: It makes many people homeless, by submerging large areas of human- settlements, thereby causing a social issue.
b) Environmental problems: It causes deforestation and loss of biodiversity by submerging large varieties of plants and animals. This creates an ecological imbalance.
c) Economic problems: This is an issue raised by many people who consider that the construction of dams needs a large amount of public money and there are no proportionate benefits.

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