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Aug. 19, 2024
Wayfinding design is the art and science of using signs, symbols, color, and type to enable people to easily navigate a place. Wayfinding design is particularly essential in built environments since it provides the visual clues that assist visitors in reaching their goals with ease. In each project, we collaborate closely with the key stakeholders and other design consultants. Adept Creative is capable of creating visual wayfinding systems that reflect the projects brand voice.
We categorize wayfinding signage as either Vehicular or Pedestrian, beginning with a traffic flow study to assess how people will move through cities and into places. After thorough study, a methodical design procedure is investigated from diverse viewpoints in order to produce an inclusive wayfinding signage system that can serve the community as well as stand the test of time
There are many variables to consider when selecting a wayfinding system for your business but this does not imply it has to be difficult. Factors to consider when choosing a wayfinding system include your overall scope, objectives, ADA requirements, branding, future needs, and the use of environmental visuals in place of traditional signage.
How are you going to get the people from one point to another?
Wayfinding systems help you guide your guests throughout the exterior and interior areas of your brand space. Furthermore, these sign systems can help ease frustration and provide guidance in stressful environments such as hospitals or medical offices. Wayfinding helps your guests and visitors get where theyd like to go!
Defining your wayfinding systems tactics will assist you in focusing on which sign products to include into your plan. What are you hoping to accomplish with your brand location? What role will signage play in helping visitors get to where they need to go? Is it just for navigation, or do you want it to aid with traffic flow as well? Have you considered the significance of ADA considerations for your signage? These answers might differ depending on the setting and internal requirements.
A major healthcare facility, for example, will require different signage from a tiny dentistry with just a few corridors. A hospital campus would need a full exterior parking sign system to allow visitors to easily locate suitable parking and enter the facilities on time. Meanwhile, a dentists signage might simply include a few designated parking signs and perhaps some directional assistance, but nothing like a parking garage or satellite lot. Furthermore, the sign designs for a local church versus an airport in the same region would be quite different.
The scope of a wayfinding system is one of the first things to consider before getting into the specifics of the project. How big will the project be? The following are several factors to think about while designing your signage: time, technology, materials, cost, design, branding considerations, and production.
When it comes to outfitting a facility or campus, you have a lot of options for signage. Its critical to discuss both the interior and external elements of your wayfinding plan with your manufacturer when you do.
Interior signs, which include everything from lobby directories and overhead directional signage to room and floor numbering, ensure that your visitors are never bewildered while in your brand space. The use of interior signs in large facilities such as academic institutions and corporation offices is beneficial. Whether its making your first 8 a.m. class, keeping an appointment or meeting on time, or establishing a reliable navigation system can assist with irritation in stressful situations and ensure that your visitors get where they need to go correctly. The quality of being able to easily navigate an interior space will increase the likelihood of them coming back again.
The entrance and directional signage you use can have a significant impact on the impression your visitors get of your home. An outdoor wayfinding bundle includes building numbers, names, regulatory and parking signs. Theyll be able to find their way to wherever theyre going in a simple and stress-free manner, generating goodwill and client gratification. Parking signs are critical
Will this wayfinding system need to be added on to later on? When you entrust your wayfinding system to someone else, be sure to discuss what your future requirements may be. It might save you money in the long run based on the project as a whole.
Sign systems may be set up all at once or over a period of time that is appropriate for your brands objectives. When you start the process, ordering a complete wayfinding package might sometimes save money and time. For example, you might need three halls to have room signs installed. However, you intend on doing this one corridor at a time.
There are several active components to consider when designing a ADA compliant wayfinding system. Braille and raised lettering are two significant distinctions that distinguish interior wayfinding signage. However, it goes further than that. Sign height, sign size, type of font, and contrast of font to backer all have specific guidelines.
Its also critical to evaluate ADA standards for exterior wayfinding. Yes, generally there will be no braille or raised letters but accessibility goes beyond that. ADA criteria assist anybody with a disability in gaining access to your brands environment. This implies that the ADA doesnt stop when you enter a facility; it starts the moment someone approaches your company.
What does this mean for exterior signage? Exterior signs must adhere to a number of criteria, including size, color, contrast, and height. Furthermore, it must be easily readable by individuals with limited vision. Signage standards for the disabled are more stringent than those for the general public. Lets talk about font type, size, and color.
The Department of Justices ADA standards, as well as Chapter 7, define specific criteria for signage regarding case, style, height, proportion, spacing, and thickness. All characters should be uppercase. The font style should be sans serif. Sign font should not be italicized, oblisked, script-style or otherwise
As you can see, producing sign fonts that are ADA compliant entails a lot of complex work! Going over all of the additional sections in detail would take quite some time. The point I would like to get across by showing these guidelines is how in depth the details for ADA text are. If youd like to see the entirety of the signage guidelines, you can find them here.
Having a professional on board to assist you in determining what you need and dont require in this sector is quite beneficial. The information and wisdom provided can help you save hundreds of man-hours and dollars throughout the manufacturing process. The Adept Creative team has a strong grasp on user-focused design, with an understanding of both the Americans with Disabilities Act and the ADAs Standards for Accessible Design. We understand what it takes to create a space that is open to everyone, including those with visual impairments, hearing issues, and mobility difficulties.
The signage and graphics system is an essential component of a wayfinding system. Signage is often the lifeline of any kind of wayfinding system. Buildings, lighting, and landscaping assist and guide, but in complicated circumstances its usually signage that people seek for guidance. The dynamic of this may contribute to the misunderstanding that wayfinding refers specifically to signage in an environment. The fewer signs are required as a result of the greater attention paid to wayfinding, according to many professionals. The signage system just translates the environment for the spectator. If the decodes itself for the observer, then there is no need for signs.
Signage can be broken down into four classifications: Directional, Informational, Identification, and Regulatory. Directional signs typically direct the eye in the direction of one or more places. If it has an arrow, its almost certainly a directional sign.Informational signs work in tandem with Directional signs to convey the majority of wayfinding information. The heroes of the informative signs are maps, diagrams, and indices. When utilized alongside directional signage, they can answer two key wayfinding questions: Where am I in relation to my destination? and Which direction should I go to arrive at my objective
Directional
Informational
Identification
Regulatory
A walkwaysign should be functional, attractive, and consistent. Its also important for branding since it allows you to tell your story in a space and reach prospective consumers. Logos, colors, textures that represent your company are a fantastic approach to get visitors interested in your brand. What does this look like when seen through the lens of a wayfinding system? One might believe that sticking to corporate colors, liberally utilizing your logo, and upholding your firms vision on all of your signage is a good idea. You
Do you have a childrens area in your ICU? Perhaps youll want to use a more interesting texture or a more fun signage backer. In the legal world, you would keep things neat and basic across the board..
Environmental graphics may be a beautiful, cost-effective alternative to conventional wayfinding technology. A typical business area may become an immersive, branded environment when wrapped with high-quality images. Arrows on the floor of airports or directional cues in museums are two excellent examples of how to use environmental graphics to assist in navigation. Arrows on the floor of airports or directional pointers incorporated into museum walls may help keep the circulation of foot travelers going without drawing attention away from exhibits. When utilizing environmental graphics to lead your audience, its simple to incorporate subtle influences of corporate culture like quotations, history, and branding cues.
By implementing a well-planned wayfinding system, you can improve customer satisfaction and your brand image. Additionally, using environmental graphics in place of traditional signage can give your business an edge over the competition.
If youre looking for a partner to help you with your wayfinding needs, look no further than Adept Creative. We have experience in designing and implementing signage and environmental graphics that not only help guests find their way, but also infuse your brand personality into the process. Give us a call today wed love to hear from you!
This feature is one of a series of quarterly articles published by Health Facilities Management magazine in partnership with the American Academy of Healthcare Interior Designers.
Evidence continues to mount that patients' and visitors' impressions of a health care facility's interiors directly relate to customer satisfaction. Specifically, surveys show that people make judgments about the quality of care they receive based on the condition of the health care environment.
The importance of cleanliness, condition of furnishings and pleasing design and colors is demonstrated by the fact that the Hospital Consumer Assessment of Healthcare Providers and Systems, commissioned by the Centers for Medicare & Medicaid Services, includes the hospital's environment as one of the key areas of its survey.
Knowing this, most facilities support and budget for attractive, welcoming environments in the planning stages. The larger challenge is keeping the spaces as attractive, functional and hospital-grade clean 10 years down the road. In most institutions, this can be more difficult to accomplish because the budget for maintenance and interior finishes and furnishings has to compete with other critical expenditures.
Limited budgets are all the more reason to plan, purchase, manage and maintain furnishings cost-effectively. By following a carefully considered plan and taking a proactive approach to interior design, health facilities professionals can take advantage of an opportunity to save money.
Considering that facilities professionals need to make decisions about a broad range of items including furniture, flooring, wall coverings, lighting and cubicle curtains, a facilities team needs a comfortable learning curve of several years. It is a huge asset in this early phase to have the input of a health care interior designer who has worked in numerous facilities and has knowledge of new products and the latest standards. Working together, the project team can identify a list of interior finishes and furnishings that merit consideration and develop a plan to research them.
It's common to ask vendors to install mock-ups a year or two before the hospital plans to purchase interior materials. This gives the facilities team the opportunity to test them in the exact conditions in which they will be used. For the sake of apples-to-apples comparisons, the team selects one type of space exam rooms or patient rooms, for example and furnishes each with different products. This "try before you buy" approach provides a meaningful way to experience the pros and cons of each item.
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The next phase of research involves having the project team visit facilities that are using the finishes and furnishings being considered. Facilities professionals should make sure to include installations of various ages to determine durability and cleanability for short, medium and long time frames. Additionally, the maintenance or environmental services staff at each location should be asked about the cleaning procedures and schedules they follow. If the materials require frequent cleaning or time-consuming maintenance, it will add to staff time and cleaning supply requirements, which translates to higher costs.
At this point, facilities professionals can confidently eliminate from consideration any items that didn't meet the team's standards and begin to develop comparisons based on more quantitative information. Materials, interior finishes and furnishings should be evaluated for life-cycle costs, including the cost of cleaning, repairing or refinishing an item over time. For example, vinyl composition tile (VCT) has a low first cost and is a durable flooring product. The downside is that it requires frequent cleaning and buffing to keep it looking shiny. As a result, over 10 years, VCT is actually a more expensive choice than a solid vinyl tile that has a higher initial price tag but lower maintenance requirements.
Another key issue affecting the purchasing decision is the replacement schedule. Facilities professionals should aim to have resources earmarked to replace or refinish products before they look worn. The schedule needs to consider the status of all interior finishes or furnishings in a defined area so the team can avoid combining new furnishings with ones that look dated.
The replacement schedule also needs to take into account the facility's budget forecasts as well as plans for expansion or remodeling. For instance, if the hospital expects to expand its emergency department in five years, the facilities professional will need to consider the potential effect of that project on the area that's being furnished. Will the floors need to be torn up or will they abut a non-matching flooring material? If they will be disrupted or reconfigured, it's a waste of money to invest in something that will outlast the time they will be used. In one real-life scenario, when Mercy Willard (Ohio) Hospital designed the lobby areas in its new facility, the project team chose a carpet that was not as durable as some other options since they planned to replace it in five years.
Even if facilities professionals plan around these scheduled events, they won't be able to predict what might happen to necessitate replacing some parts of the interior environment they so carefully designed. This makes a strong case for using a neutral palette, especially for items that will be kept for the long term. It will give facilities professionals more options in finding new furnishings that coordinate with existing ones.
Finally, vendors will recommend that the facility order a certain percentage of "attic stock" to have on hand for repairs and replacement. This is a good idea, but facilities professionals should use their own judgment to determine the amount that should be kept on hand. Diane Darr, director of support services at the Bellevue (Ohio) Hospital, confirms that, oftentimes, too much attic stock is ordered. "Storing it year after year can be an inconvenience and, if not inventoried properly, it is hard to keep track of," she cautions. "As a result, it can become more of a liability than an asset." A master plan for interiors can help health facilities professionals make an accurate estimate [see sidebar, Page 32].
Once facilities professionals have decided what to purchase, they will want to compile a broad range of information about the products. In addition to owner's manuals and maintenance instructions, facilities professionals should record contact information of their vendor or representative as well as the company's website. Clearly labeled samples of all materials and finishes should be kept. This information will become part of the facility's master plan.
One of many advantages of working with an interior designer is that he or she typically has leverage with a variety of vendors. The designer is in a position to advocate for repairs or replacement of products as well as solutions to other problems that might arise. The designer also can arrange for the vendor to conduct a lunch and learn to explain product features or recommended cleaning and maintenance regimens.
An interior design strategy that prevents damage can save on costly repairs. Some examples include:
Taking into account the use of a space may warrant going beyond standard installation procedures. For instance, flooring under patient beds is vulnerable to cracking or delaminating. These areas hold up better if a two-part epoxy adhesive is applied on the subflooring.
Linoleum floors are popular in health care environments. Heavy furniture such as sleeper sofas can mar the floor if they are dragged by maintenance staff for cleaning or repositioning. One creative solution to the problem is to replace the feet of sofas with lockable casters that will allow them to be moved more easily.
In these and other cases, observing and documenting how and where damage occurs can lead to devising preventive measures. High traffic and moving furniture and equipment take their toll on walls and door jambs, particularly in patient rooms. In their visits to other hospitals during the planning phase of an interior design project, the team at Mercy Willard Hospital noticed that crash rails in patient rooms did little to control some damage. Instead, they installed rigid sheet wall protection that fully protects a greater expanse of wall.
The selection process for health care interior materials often is practical and pragmatic. However, when it comes to hard flooring purchases, perception and bias play a major role. Most interior designers and environmental services managers would recommend a low-gloss, solid-vinyl floor for clinical areas. However, glossy floors provide the perception that they and their surroundings are clean. Sometimes this makes it difficult to convince hospital administration that a dull finish is a better choice.
One issue is that a glossy finish tends to attract dirt and show scuffs, so the extra expense of regular buffing is required to keep these floors looking clean. Conversely, low-gloss, solid-vinyl flooring is durable and can be cleaned with disinfectants without damaging the finish. Unlike glossy floors, there are no issues with glare, a characteristic that can affect the depth perception of people with poor eyesight, causing them to have difficulty walking. In addition, shiny floors have a tendency to be slippery when damp.
This brings up the issue of the recommended cleaning standards set by the Centers for Disease Control and Prevention and other authorities. Because of the high level of foot traffic on patient floors, hard floors are not expected to be disinfected unless they are in operating rooms. However, surfaces that are touched still regularly need to be disinfected, including door handles, faucets, bed rails, counters and an extensive list of many other interior elements.
Cleaning and repairs can keep health facilities professionals focused on day-to-day operations but there is a more proactive step they can take an annual well-check. It will allow facilities professionals to anticipate maintenance issues and address problem areas while they are still simple to remedy.
Conducting an annual well-check of the interior environment is a simple process. Armed with an inventory of the furniture and materials in each room, facilities professionals merely use a numerical scale to record the condition of various aspects of each item on a form that can be entered into a spreadsheet.
The top of this checklist would provide the department and number of the room being inspected. Below that would be a grid showing interior elements such as flooring, walls, casework, ceilings and furniture with spaces for staff to rate each element's overall appearance, damage and unique characteristics on a 1 to 10 scale. Other spaces can be used to log the estimated replacement date, estimated replacement cost and maintenance concerns for each element.
Facilities professionals should schedule the first well-check a month in advance of the expiration of any warranties. This will provide time to request new materials or monetary adjustments if things are not performing as expected.
A staff member should have responsibility for scheduling the annual well-check and creating a report of all findings, including anything that needs immediate attention. Any items that are wearing faster than anticipated also should be noted so their replacement schedules can be adjusted appropriately.
While it takes significant resources to create and maintain an environment that is welcoming and comfortable, cleanliness and condition of interior spaces often lead patients and visitors to anticipate a good experience.
From that perspective, interior design elements are a valid business investment, even though interior finishes often are more vulnerable to budget cuts than items more directly related to patient care.
Many of the suggestions presented can be implemented immediately at a relatively modest cost. Other than time from staff or an interior designer, they also don't require training or new technology.
If facilities professionals focus on making purchasing decisions based on overall facility needs and are proactive with maintenance, an interior design program will aid efforts to save money and still deliver the spaces that patients and visitors associate with exceptional care.
Lynne Gochenour, IIDA, AAHID, LEED AP, is a senior interior designer and senior associate at SSOE Group's Toledo, Ohio, office. She can be reached at .
Sidebar -
Creating a master plan for interiorsAn interior design master plan acts as the repository of all plans, information and reports related to the facility's interior elements.
Creating an electronic or print go-to space where anyone can find all the data related to interiors is essential to the effective functioning of a health care facility. It also will be extremely helpful in training new staff members.
The master plan should feature:
As-built drawings. These should include architectural and engineering construction documents.
The replacement schedule. This is essential to the budgeting process and should include a 10-year forecast. It also should be updated at least annually.
Maintenance instructions. These should be organized by item type and include a picture of the product or a clear definition of the area to which it applies.
Product information. These include warranties, vendors, history of purchase or repair, assembly instructions and swatches, if applicable.
Inventory of attic stock. This should tell what the attic stock is for, its quantity and where it can be found within the storage space.
Annual well-check reports. These can be kept on paper or in a spreadsheet software program.
Whether assembling and updating the information is the job of the facilities manager, interior designer or some other individual, the responsibility for the tasks should be clearly spelled out.
Are you interested in learning more about Hospital Wayfinding Projects? Contact us today to secure an expert consultation!
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