Sending text messages to your customers can be incredibly effective for driving sales and building stronger customer relationships. But you have to be careful with how and why you reach out.
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Text message is a deeply personal channel, presenting a high-risk, high-reward opportunity for marketers. At best, texts can immediately boost your sales and earn you loyal shoppers. At worst, your text messages could actively deter people from shopping with you.
To help you learn how to use SMS bulk marketing to your advantage and build a thriving text subscriber list, let&#;s explore the benefits of SMS marketing, tips to improve your strategy, and examples of the types of messages you should be sending.
What is bulk SMS marketing?
Bulk SMS marketing involves your brand sending text messages to a large group of your customers at one time. Text messages can address a handful of needs for your customers, such as alerting them to sales, encouraging them to review their recent purchases, and addressing customer support needs.
Remember that you cannot text customers until they give you explicit permission to do so, meaning that you&#;ll need to use your existing channels to encourage your customers to sign up.
Is it actually effective?
Compared to the other ways your brand can reach out to your customers, like and social media, marketing bulk SMS messages can be considerably more effective and timely.
Almost 50 percent of consumers want to hear from your brand through SMS compared to , apps, and direct mail. Plus, 95 percent of SMS messages are opened within just three minutes of being delivered. Bulk SMS advertising messages have an average 19 percent click-through rate, meaning that text messages are incredibly effective for driving traffic to your site.
The key is to balance how you use text alongside your other customer communication channels&#;you wouldn&#;t want to hear the same exact message from a brand through , text, and social media, would you?
5 tips to make your bulk SMS strategy better
Text messages are a powerful addition to your outreach channels, but SMS is a deeply personal channel and customers will unsubscribe if they hear from you too often or about irrelevant things.
Improve your SMS marketing strategy by following these tips:
Implement the right tools
Your reps shouldn&#;t hand-type texts to customers and send them out one at a time. You&#;ll need to find a bulk SMS marketing services provider that can offer tools or solutions to manage your SMS program. At a minimum, you need a tool that allows your reps to type and send messages in bulk, as well as a tool to manage your outreach lists.
Segment your audience
Much like your marketing, segment your SMS subscribers to approach them with relevant offers based on their needs and history with your brand. Segment your subscribers by their gender, recent shopping history, location, and other key details.
Always give the option to opt out
Your customers need a simple way to opt out of your text messages, or you could find yourself in some serious legal trouble. Clearly explain how customers can opt out of your texts, and consider removing customers from your text list if they haven&#;t engaged with your messages for more than a year.
Use templates
There is no reason to reinvent the wheel every time you send a bulk SMS advertising message. Create templates for your most common text message types so your team can build campaigns quicker. Store these templates in an internal document, or find an outreach tool that allows you to save and customize your templates.
Keep it short and sweet
Unlike your marketing, SMS marketing messages need to be concise&#;160 characters, ideally. Text messages are some of the shortest brand messages you will send, requiring you to have a clear purpose and call to action.
4 great examples of bulk SMS marketing
Even the best marketers can have trouble writing effective SMS copy. Text messages are vastly different than emails and social media posts, so it helps to review different SMS examples to inform your strategy.
Let&#;s explore just a few of the common marketing texts you can send, with examples from real brands:
Welcome SMS message
When a customer first signs up to receive your text messages, you have an opportunity to make a positive first impression.
This example from Michael Stars quickly greets new subscribers and offers them a 15 percent discount as a welcome gift, which provides immediate value to the customer.
Although the above welcome message from Mansur Gavriel is a bit long, it&#;s friendly and clearly explains what subscribers will receive through text. One of the best parts? The end of the text provides an address for questions, offering customers a direct way to reach out for help if they cannot reply to the text message.
Birthday SMS message
Who doesn&#;t love a discount for their birthday? Birthday SMS messages are an essential part of your strategy because they celebrate your customer on a day that matters to them.
World Market creates a sense of urgency with the above birthday text reminder&#;your code is expiring soon, so act fast to get 15 percent off. It&#;s perfectly short and gives the customer the core information.
Jennifer Miller Jewelry also offers its subscribers a birthday discount, and its text includes emojis and is signed with &#;xo Jen&#; to add plenty of personality to the message.
Flash sale SMS message
As we mentioned earlier, most text messages are read within just three minutes, making them perfect for time-sensitive messages like flash sale announcements.
Benefit Cosmetics sent the above flash sale message, offering 50 percent off all full-size mascaras. The text is friendly and clearly states how long the sale lasts. Use a unique code specific for text subscribers to track the number of sales made because of your text.
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Hint takes its flash sale text one step further by including an image, which reinforces the brand and reiterates the value of the sale&#;three cases for $36 is just $1 per bottle.
Back-in-stock SMS message
Your customers eagerly await for your products to be available again after they sell out, and text messages are a perfect way to spread the word!
In the above back-in-stock text message example, Chubbies quickly lets its customers know that everywear shorts are back in a personable way.
Parks Project also uses SMS for back-in-stock alerts, except it used the opportunity to reinforce the benefits of its candles at the same time. Consider including similar product details in your texts, if you have the room!
Get more SMS marketing inspiration
Your company&#;s bulk SMS marketing strategy will evolve with time as you keep engaging your customers through text. Gradually build your SMS subscriber list by leaning on your existing brand channels and by encouraging customers to sign up at the point of purchase.
Test new message types and experiment with your texts to see what resonates best with your shoppers. If you receive a large number of unsubscribes in a short period of time, pause your outreach to assess how you can fix the issue and better reach your buyers.
To help you refine your SMS bulk marketing approach, we&#;ve collected thousands of SMS messages from popular brands to serve as the foundation for your planning. Try MailCharts for free and get inspired today.
It is impossible to always stay in the limelight, take a leading position in the market and increase your income without quickly informing customers and contacting the target audience.
It is not necessary to spend ten-digit budget figures for this purpose. Today we&#;ll tell you how to develop a brand, at the same time make money on SMS advertising.
Why SMS Messaging Is an Effective Tool for Business
- A quick way to get in touch. The is always there, while to see the notification, you have to sign into your inbox. And Internet access to view correspondence in instant messengers is also not always available.
- High open rate. According to stats, a person checks their 70-150 times a day. If a message arrives, it is displayed even on the locked screen and beeps. And the information remains at hand.
- Memorization percentage. If we receive data verbally, the brain remembers 10%, meanwhile, with reading, this figure rises to 60%.
- Customer loyalty. Delivery reminder notifications, booking confirmations, holiday greetings, and discounts produce favorable action. The service level remarkably grows, and the person will definitely return to where the service and product are better than those of a competitor.
Now let&#;s figure out what the messaging system does and how SMS marketing works.
SMS messaging for business includes four stages:
- Collecting a subscriber base
You will have to go through the first step by yourself before choosing a service. We strongly advise you not to buy the premade lists. It is illegal and punishable by law, and it&#;s impossible to get a loyal customer this way.
Collect numbers on your website, e. g., at the checkout or by signing up for a newsletter. Thus you do not break the law, but receive your prospect&#;s number.
- Checking the number activity and validity
Checking the number for relevance will weed out non-existent contacts. A person could change the number, make a mistake in filling out the form (intentionally or accidentally), or lose the . It is better to erase these numbers before you start the campaign, and not to drain the budget into a hole.
- Segmentation by gender, age, geography, preferences, etc.
It is better to send relevant offers to the interest groups. It is irrational to offer women&#;s shoes to a single man.
Then you have a little left to do. Choose an SMS service, create or use a ready-made template, write the text and add short links to SMS to save space for copy.
Clicks results by region
Save Money and Characters With a URL Shortener Service
Our managers often receive the following questions: &#;Is it possible to use shortened links in mailings?&#;, &#;How to make a cheap SMS campaign?&#;, &#;How to shorten URLs?&#;, and &#;Is it worth messaging to customers anyway?&#; Our answer is affirmative. And here&#;s why:
- Target audience&#;s trust. Messaging services will help you convey the desired message, but there will be no information about the company in the SMS itself. Shortening of URL enables one to go to the official website, get familiar with your business and understand that the text comes not from a scammer.
- Character count reduction. In one message, you can send up to 160 Latin or up to 70 Cyrillic characters. A long link will take up half, or even the entire message at once. On the contrary, with short URLs, you can reduce the cost of sending SMS to customers by putting all the information in one notification.
- Additional income. Sending SMS to regular customers, shortening URLs in order to upsell, or just showing the entire product range and conditions of the promotion or sale. Offer a person several options for a bargain already on the website, and they will choose what &#;hooks&#; them most.
- Campaign analysis. A branded URL shortener is convenient because you can see all the statistics and calculate the conversion. What, if not a report with numbers, will tell about the success or wasted money for branding? The answer is obvious.
And this is a small part of how to save on SMS mailing. Keep reading to find out why it&#;s essential to shorten and track your links and how to make SMS marketing for business even better.
Short URL clicks statistics
What Are the Other Ways to Save Money in SMS Campaigns?
SMS mailing for small businesses should not only perform the main function &#; to convey information, but also pay off. There are many ways, the main thing is to put them into practice. URL shortener service it&#;s not the only option to save your mobile marketing budget.
Cascade Messaging
To achieve the best result, use multiple channels to communicate with the consumer. Send first through the bulk SMS service. Primarily, send via Bulk SMS service. If you are faced with a rejection for some reason, never mind. Sending Viber to customers comes to help. If the message was not opened in the messenger, then use the newsletter.
Paid Sender Name
This kind of messaging increases awareness. The customer sees the sender&#;s name and it remains in memory. If the service is client-oriented, then it will offer less cost. The BSG company is guided by this policy.
Advance Account Replenishment
The secret of how to make sending out SMS cheaper is not that secret. The more you deposit into your account before the campaign, the cheaper each message will cost.
Include the expenses for a marketing campaign with the link customizer into the budget for several months in advance, and deposit the planned amount in one payment.
Want to know more on how to save money in SMS-marketing? Stay tuned
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Optimize Your SMS Marketing Budget with BSG Short URL Service
Our convenient and user-friendly short link service not only reduces character count in SMS but also:
- improves user experience;
- tracks and collects click data;
- provides detailed analytics about the sent campaign;
- grows the brand awareness;
- increases the number of website visitors.
Lead the customers along the desired path on your website and track conversion rates with a custom URL shortener domain.
And for platforms with stronger confidential data protection, two-factor authentication for business will help to develop trust in the service. Third parties will not receive confidential information, and the user will have peace in mind about their data and money in the account if any.
BSG Platform is always happy to help grow your business.
If you want to learn more, please visit our website Two-Way Communication Service.
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