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Sep. 23, 2024
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When you make the decision to purchase your laser, you are also making a decision to begin a relationship with the laser manufacturer - and it's valuable to ensure that the company will take care of you after the sale.
Below is a suggested list of 5 tough questions you should consider asking to be certain you're making a sound decision for your business.
1. Will this laser suit my needs?
By defining what your true needs are, you will be able to choose both the right laser and technology behind the laser for you. Different business have different goals, clients and needs.
- If you will solely focus on Hair Removal, then IPL, Diode, Alexandrite and ND:Yag lasers all have proven to perform similarly in clinical studies (Clinical comparison of four hair removal lasers and light sources). Furthermore, hair removal treatments with an IPL device can cause clients less pain while resulting in similar efficacy.
- If performing skin rejuvenation treatments are your focus, then IPL has a number of advantages over other technologies because of the inherent broad wavelength of noncoherent light emission, usually within 500 to nm range. Apart from wavelength, a wide range of treatment parameters including pulse duration, pulse sequences and pulse delay time can be customized on most devices, allowing users greater versatility and precision - therefore making their ability to treat a wide variety of targets (Hair Removal, Folliculitis (Ingrown hairs), Collagen Remodelling, Fine Lines, Dull Skin, Pigmentation, Freckles, Age Spots, Epidermal Melasma, Rosacea, Broken Capillaries and Scars) with the same device (Current trends in Intense Pulsed Light by David J. Goldberg, MD).
Another well-recognized advantage of IPL devices are the relatively large spot sizes and their resulting treatment speed, allowing one to limit the total number of pulses per treatment to a minimum, allowing for fast treatments of large anatomical areas.
2. What are the ongoing operating costs of the laser?
Most lasers that have not been abused dont require too much maintenance, however every laser must eventually replace the treatment handle and this cost of often overlooked.
Your treatment handle specifications will identify the number of pulses or flashes it is capable of performing, while remaining an effective treatment tool. When it has reached it lifetime limit it must be replaced.
Another very important consideration is the handle spot, or crystal size. A large spot size means that you can treat a larger area of your clients skin with each pulse, which reduces the number of pulses per treatment. For example if you were to treat the underarms of a typical client, with the Dermalase IPL handle you could cover each underarm area with 10-12 pulses however, with a competitors smaller spot size, you may have to pulse the clients arm 20-30 pulses.
3. What can I expect from service and support?
Extended down time due to service issues can be hugely damaging to both revenue and reputation and unlike a car - you can't simply take your laser to be serviced by a wide variety of mechanics - your laser can only be serviced by an experienced laser technician. Nubody is a Canadian manufacturer and as such, our service is national - meaning, there is no long wait for shipping to another country or returning border customs issues to deal with.
4. What training or certification do I require to operate the laser?
Even if you have experience performing laser treatments, adding a new device means understanding the specifics of that device, patient questions, protocols to learn and more.
Here are a few things to look for in training;
Will your trainer have in-depth knowledge of the industry and device?
What is the training curriculum?
Does the training include certification?
Will the company provide patient forms, medical waivers and other paperwork for you?
How many members of your team will receive training and at what additional cost?
What is the duration of the training?
Does the manufacturer have an established history with the technology they sell or is it relatively new to them?
Where will the training take place? At your location, or are you (and your staff) expected to travel to a central location incurring an addition cost?
5. Is there marketing support to help me succeed?
For laser services - just like any other aesthetic treatment - marketing is the key to profits. Effective marketing brings patients in the door and helps you achieve a return on your investment.
Nubody's marketing package includes;
Online portal to access all marketing materials
Professionally designed social media adverts, memes and videos
Looping IPL treatment client facing video
Before and After media memes
Beautiful display poster
IPL service and treatment flyer
Expert advice and tips for sales and marketing via our monthly client newsletter
For more Beauty Device Manufacturerinformation, please contact us. We will provide professional answers.
Do I feel comfortable with the company I'm buying my laser from?
This is certainly more subjective - but, it's important to choose a manufacturer that that you want to continue a longer term relationship with and you feel will provide the best services and support for your business in the future. After all, their expertise and support can be extremely helpful in making your business a more successful one.
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If you want to learn more about the Dermalase IPL - the lowest priced, Health Canada approved Hair Removal and Skin Rejuvenation device manufactured and serviced right here in Canada, including training and certification - just give us a call at 604-788- to book your FREE demonstration.
Equipping a new spa with facial machines or upgrading your existing esthetician equipment is a significant business decision. The type of facial machines you buy has a direct impact on your bottom line, as well as your staffs day-to-day and your customers experience. This guide covers everything spa owners and estheticians should know before purchasing a new machine, as well as helpful insights about specific products.
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Before buying a new facial machine as a spa owner or independent esthetician, there are several important factors to consider. Understanding what to look for and what to avoid when shopping for new facial machines can help protect your business reputation and your profits.
Look for facial machines and accessories made from high-quality materials designed to withstand repeated use in a busy spa environment. Buy from established, reputable brands and read customer reviews to understand what kind of performance and lifespan you can expect.
If the facial machine uses electrical current, look for the CE mark or equivalent certification from an independent testing laboratory to make sure its in compliance with electrical safety regulations.
Avoid buying facial machines without any safety information, or from unknown manufacturers. Nothing's more important than the well-being of your employees and clients!
Before you buy, review the manufacturer's warranty terms and conditions and find out what type of post-sale service and support is available in case you need it.
Does the facial machine youre considering align with the services you offer, or plan to offer? Any equipment you invest in should support or improve the skin treatments you currently provide, or allow you to provide additional services that you believe will attract new customers.
Resist the temptation to buy the latest equipment just because its new, or just in case someone asks for that treatment someday. Know your client base and use equipment that addresses their needs.
Its fine to add new facial services because theyre trending, but first do a cost/benefit analysis to make sure youre maintaining your target profit margin.
The cost of a new facial machine involves more than just the purchase price. You should consider other potential costs associated with the equipment you have in mind:
To calculate your return on investment, follow these steps:
Any additional profits after the payback period are the return on your investment.
Keep in mind that a new professional facial machine can also contribute to the long-term growth of your business in ways that arent as easy to quantify, including:
If youre opening a new spa, refer to your business plan and the amount youve budgeted for facial equipment. Then decide which facial machine(s) will allow you to provide the most profitable service menu.
As a spa owner or independent esthetician, selecting the best machines for skin care treatments is fundamental if you want to provide effective services for your clients. Sifting through all the options can be daunting, so weve compiled a helpful rundown of each machine type, with key features and questions to ask before buying.
Multifunction facial machines are a popular choice for professional spas because they're versatile and efficient. A single multifunction machine can save a lot of space and streamline treatment workflow compared to using standalone devices.
Not only are multifunction facial machines more cost-effective compared to buying multiple single-use machines, they also allow estheticians to easily combine different technologies in a single treatment session, which can help boost revenue.
Choosing the best multifunction facial machine for your spa involves balancing client needs, trending services and cost. Questions to ask before buying a multifunction facial machine include:
Use the table below to compare different multifunction facial machines sold by Minerva Beauty. Theyre all covered by a manufacturer warranty and available to demo in person by visiting our showroom.
7 in 1 Facial Machine 9 in 1 Facial Machine 13 in 1 Facial Machine High frequency machine Galvanic machine Rotary facial brushes Vacuum cleanser Ionized facial steamer Ozone facial steamer Sprayer 5D mag lamp Woods lamp Hot towel cabinet/UV sanitizer Hot treatment Cold treatment UltrasoundHeres a quick overview of some multifunction machine features, followed by buying considerations for different types of facial machines that are also available as a standalone equipment.
Facial steamers are one of the best facial machines to have in your spa because they convey a sense of luxury and relaxation, offer multiple skin benefits, and improve the effectiveness of many other facial treatments. Not all facial steamers work the same way, so it's important to know which features to look for before you make a purchase.
Questions to ask before investing in a facial steamer include:
Minerva Beauty offers several different facial steamers, all of which have a wheeled base and are backed by a manufacturers warranty.
The Equipro Vapoderm Classic is an economical choice and great addition to any esthetician room with:
The Equipro Vapoderm Classic steamer with lamp is the same model plus a 5 diopter LED mag lamp.
The Equipro Vapoderm Digipro offers everything in the classic model plus a timer, three different levels of steam, and the ability to use essential oils.
The Equipro Digipro Steamer Kit consists of the Vapoderm Digipro steamer plus a 5D LED mag lamp. Theres also a version of the Vapoderm Digipro steamer with a mag lamp and high-frequency facial machine.
Dont let the low price fool you - this fully digital ozone facial steamer is a valuable addition to your equipment lineup with a large capacity thats great for back-to-back appointments.
This economical 2-in-1 ozone steamer and mag lamp saves space in your treatment room and allows estheticians to use the steamer and lamp together or independently.
High-frequency machines typically produce noticeable improvements in skin, even after a single treatment. Adding a high-frequency machine to your spa equipment lineup can be a great way to deliver visible results to boost customer satisfaction!
High-frequency treatments can also be combined with other treatments (depending on skin type and goals) which can help increase revenue per appointment. For example, high frequency can help reduce inflammation and acne-causing bacteria, to promote healing after extractions.
Before you invest in a high-frequency machine, make sure you're getting the features you need to address the needs of your client base:
High-frequency machines are available on their own (easier to travel with if you're a mobile esthetician) or as part of a multifunction facial machine.
For less than $100, our compact and affordable high frequency machine is a reliable choice for independent estheticians and spas of all sizes, featuring:
A glass comb electrode for treating the scalp is also available (sold separately).
Equipros high frequency machine is a great choice for skin care spas and offers convenient holes for electrode storage on top of the unit. Other features include:
Equipros infraderm high frequency machine is also available as part of a multifunction machine that includes a steamer and mag lamp.
While not as widely known as some other facial machines, galvanic machines are growing in popularity and offer specialized skin treatments with unique benefits. Galvanic currents can help improve product absorption, skin hydration and lymphatic drainage to enhance clarity and reduce puffiness. Galvanic currents also stimulate facial muscles and boost collagen production, which can increase firmness over time.
Buying a galvanic machine can expand your service menu and give your spa a competitive edge if your target market is interested in the skincare solutions it offers. Ask yourself these questions before investing in a galvanic machine:
Equipro's Ioniderm galvanic machine is a great choice for professional estheticians and spas because it includes everything you need to start offering galvanic treatments to your clients, including:
Vacuum spray machines are versatile multipurpose tools for esthetic skincare. The gentle vacuum function helps remove impurities that are clogging pores while exfoliating dead skin cells from the surface. The spray function creates a fine vapor-like mist to hydrate post-treatment skin, and can also be used during cleansing treatments so help soften and remove residue.
All of our multifunction facial machines include a vacuum spray component, and vacuum spray machines are also available as a standalone piece of equipment. Here are some questions to ask before purchasing:
Our value-priced vacuum spray machine offers everything estheticians need for deep cleansing and therapeutic skincare, featuring:
We also offer a kit with replacement hoses and vacuum/spray bottles. Our 9-in-1 and 13-in-1 facial machines include the same vacuum spray function and attachments.
The Equipro Aeroderm vacuum spray machine is powerful and compact with a unique spray jet vaporizer that produces an ultra-fine mist. It also includes:
Equipros 7-in-1 facial machine also includes vacuum/spray functions and the same attachments.
Microdermabrasion offers gentle and effective exfoliation to achieve smoother, younger-looking skin without chemicals or scrubbing. Microdermabrasion machines are easy to operate and address common skin concerns like fine lines and wrinkles, uneven texture and dark spots.
Here are some questions to ask before investing in a professional microdermabrasion machine:
The Equipro Diamonderm machine uses attachments with diamond-encrusted tips to exfoliate the skin (as opposed to crystal microdermabrasion, which sprays the skin with superfine mineral crystals). Diamond-tip microdermabrasion eliminates the risk of stray crystals being breathed in or getting in your clients eyes. Other features include:
Blue light therapy kills the bacteria that cause breakouts, deep below the surface of the skin. Adding a blue light therapy machine to your equipment lineup is a great way to attract clients looking for non-invasive, chemical-free acne treatments that are safe for all skin types.
Because blue light acne treatment has FDA clearance and is clinically proven to improve acne and blemishes, having this equipment on hand also opens up more marketing possibilities for your spa skincare treatments.
Quasar MDs blue light machine for acne-prone skin has a large 2 diameter treatment head, allowing estheticians to provide more efficient treatment compared to many at-home devices. Other features include:
The Quasar MD Blue is also easily portable, making it a great option for spas as well as mobile estheticians.
LED mag lamps are valuable tools for spas, and can be found in multifunction facial machines or sold separately (often with multiple mounting options). Mag lamps let estheticians examine skin in greater detail for more precise and effective treatments.
Mag lamps come with many different options, so you should ask yourself the following questions to narrow down which model will work best for you:
Equipro offers a range of mag lamps so you can choose the size and features that work best for your treatment room and services.
The Dainolite mag lamp comes with dust and sun protection for the lens and allows precise positioning.
The Robusta LED 5D mag lamp is a versatile tool for estheticians, providing distortion-free magnification and adjustable light for facials and more. You can attach the Robusta mag lamp to a steamer base with this bracket.
The Equipro KFM-LED map lamp allows ultra-precise viewing and positioning, and can be effortlessly secured in any position for virtually shadow-free magnification. The KFM LED produces nearly 75% more light than traditional KFM models.
The Equipro Wood Lamp features a compact handheld design with an elegant wooden handle.
Our premium mag lamp is a steal at under $100 and comes with a wheeled base - perfect for a wide range of esthetician services.
Our Mag Lamp S is a lightweight mag lamp thats ready to provide illumination and magnification wherever you need it. The slim profile fits easily into any treatment room.
Omega offers three different mag lamps so you can choose the size and magnification level you need. All three of them can be paired with an optional mobile base.
Choose the ultra-compact 3.5 mag lamp when you need a portable magnifier that you can easily adjust.
Choose the Omega 5 mag lamp when you need a bigger lens and multiple magnification options.
Choose the Omega 7 mag lamp when you need a bigger lens, brighter light and longer reach.
Minerva Beauty is proud to offer a curated selection of facial machines from trusted brands, as well as our own line of professional esthetician equipment with manufacturer direct pricing.
Shop professional facial machines online, explore our list of essential esthetician supplies, check out our facial beds buying guide or connect with one of our representatives for expert help - our sales team doesnt work off commission, so youll get the same great level of service whether youre ready to buy today or not.
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