What REALLY is a »Mixing White» ? Is it just marketing

It&#;s important to know pigments. This page lists the white pigments currently used in artist&#;s paint.

You can find more information on our web, so please take a look.

Basically, with very few exceptions, you&#;re looking at lead white (PW1), zinc white (PW4), and titanium white (PW6). Zinc is the most transparent, titanium the most opaque. Lead white is valued for reasons like handling, fast drying, and mixing, but costs more and is less common. Any white that includes or is purely lead white will say so both as a warning and a selling point.

Many artists feel that pure titanium is too opaque and heavy handed for mixing purposes. For multiple reasons, a little zinc white is commonly added to titanium white, including some paints that are simply labeled on the front as &#;titanium white&#; (though they should list it in the pigment info on the back).

In mixing white there may be a higher amount of zinc added to the titanium. I&#;ve read that some varieties of titanium white pigment are more transparent than others, so maybe that is a difference in the formulation too.

The point of mixing white is to have a more transparent, non-lead white, that is easier to control in mixes.

White inorganic pigments are substances used to impart a white or near-white color to various materials. They are widely used in industries such as paints, coatings, plastics, ceramics, inks, and cosmetics. The most common white inorganic pigments include titanium dioxide (TiO2), zinc oxide (ZnO), lithopone, and barium sulfate. These pigments offer properties such as high opacity, brightness, and whiteness, making them ideal for achieving a white appearance in different applications.

The report "White Inorganic Pigments Market by Product Type (Aluminum Silicate, Calcium Silicate, Calcium Carbonate, Silica, Titanium Dioxide, Zinc Oxide), Application and Region (North America, Europe, APAC, MEA, South America) - Global Forecast to ", size is estimated at USD 22.7 billion in and is projected to reach USD 29.5 billion by , at a CAGR of 5.4%, between and . 

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Growth in the white inorganic pigments market can primarily be attributed to the growing involvement of white inorganic pigments in paints & coatings, adhesives & sealants, plastics, cosmetics, paper, and inks, among others. There is a continual demand from the construction, automotive, and personal care industry as it helps in attaining high light scattering power, a high degree of hiding power, good tinting strength, a high degree of brightness, a negligible undertone (ideally none), and a high degree of whiteness are all required from white inorganic pigments. These are the key factors driving the demand for white inorganic pigments during the forecast period.

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"Titanium dioxide is the largest product type segment"

On the basis of product type, the market is segmented into aluminum silicate, calcium silicate, calcium carbonate, silica, titanium dioxide, zinc oxide, and others. The titanium dioxide segment led the product type segment of the market in terms of both value and volume. Titanium dioxide is the most prominent member of the group. Paints with white extender pigments are used to cut costs and improve the quality of the paint.

"Paints & coatings is the largest application segment"

On the basis of application, the market is segmented into paints & coatings, adhesives & sealants, plastics, cosmetics, paper, inks, and others. The paints & coatings application segment led the market in terms of both value and volume. Paints with white extender pigments are used to cut costs and improve the quality of the paint. White inorganic pigments, often known as hidden pigments, are pigments that give light-scattering qualities to coatings. Because of their relatively high refractive index, they scatter all wavelengths of light, making them seem white to the human eye.

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"Asia Pacific is the largest market for white inorganic pigments"

The Asia Pacific region is projected to be the largest market, in terms of value. Asia Pacific is also expected to grow at the highest CAGR during the forecast period. Growth in APAC is backed by the efficient demand and supply cycle of the paints & coatings, adhesives & sealants, plastics, cosmetics, paper, ink industries majorly in countries like China, India, and Japan among others. A significant bounce back is expected from the construction and automotive industry and this will drive the market in the area. APAC is also an industrial hub with a significantly large market size. Other factors, such as the increasing consumer goods demand, innovation in electronics and other sectors, etc., are expected to support the growth of this regional market during the forecast period.

 Recent Developments

• In July , the Chemours Company started the construction of a mining facility on land leased from Camp Blanding in Clay County, Florida. This project is expected to utilize sustainable mining technology. This expansion has been undertaken to enable Chemours further access to high-quality concentrated deposits of titanium and zircon mineral sands which are used to produce the company&#;s Ti-Pure brand titanium dioxide (TiO2).
• In May , Tronox Holdings plc signed a definitive agreement to acquire the TiZir Titanium and Iron (TTI) business from Eramet S.A. The TTI facility of TiZir is in Tyssedal, Norway. This is expected to further increase the supply ilmenite for the production of high-grade titanium slag and high-purity pig iron with an annual capacity reaching up to 230,000 tons and 90,000 tons, respectively.
• In November , Venator Materials PLC launched TIOXIDE TR29, a white pigment for low moisture applications and demanding processing conditions. It is designed for plastic applications and can be used to create high TiO2 loading masterbatches.
• In November , the Chemours Company introduced a new low-abrasion grade Ti-Pure titanium dioxide pigment. This new grade is manufactured through the chloride process and specifically designed to improve the performance of printing inks. This new development is expected to help the company meet customer needs in the paper & printing end-use industry.
• In August , the Chemours Company acquired Southern Ionics Minerals, LLC (Florida), a mineral exploration, mining, and manufacturing company. This acquisition is expected to enable access to large, high-value ilmenite ore deposits for the production of TiO2 pigments.

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