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In 2023, overseas media and customers commended Dongfeng, a Chinese automotive manufacturer.
- "Upon visiting China and experiencing Dongfeng, I am truly impressed. Dongfeng's diverse product range and ambitious global expansion plans are inspiring. The performance of their new electric models exceeded my expectations!" remarked Mr. Yassin, an Egyptian customer.
- "Exploring Dongfeng's latest offerings, I believe they are exceptional and competitively priced. I recognize Dongfeng's bold future objectives and the strategies to achieve them. With ongoing collaboration, success is inevitable," stated Mr. Fris, a dealer representative from the Philippines.
- "Moving forward, we aim to enhance local communications by addressing consumer needs with practical solutions while innovating continuously. We'll also strengthen media promotions, aligning products with trending topics to expand Dongfeng's brand influence," said Mr. Sebastian, an Ecuadorian dealer representative.
Throughout 2023, Dongfeng Motors actively promoted its international business in line with the "Belt and Road" initiative. Their passenger cars, commercial vehicles, VOYAH, MHERO I, and various components were exported, achieving impressive results. Annual exports of complete vehicles are projected to reach around 230,000 units, a new record.
With the extension of its overseas market, Dongfeng's brand visibility surged. Globally renowned media such as Agence France-Presse, Associated Press, Bloomberg, Yahoo, and leading outlets in Dongfeng’s target markets, including Germany's "Rheinische Post," Norway's NTB, Malaysia's national news agency, Peru's "Voice of Lima," Mexico’s "Bajo Diario," and Egypt’s "Business Insight," among others, have published over 3,000 articles about Dongfeng, amassing over 300 million views.
In various regions like the Middle East, South America, and Europe, notable bloggers and Dongfeng users shared their experiences on platforms such as Facebook, Twitter, YouTube, Instagram, and TikTok. Dongfeng's brand and products received significant exposure and acclaim in both domestic and international markets.
Since the launch of its high-end electric vehicle VOYAH in Norway, NTB, the country’s national news agency, has established a dedicated Dongfeng news column, reporting extensively on VOYAH, MHERO, Dongfeng passenger cars, and more.
Caption: Special Coverage by Norway's National News Agency NTB on Dongfeng Motors' News and Information.
From January to December 2023, key media outlets extensively covered Dongfeng’s brand activities, new product launches, and market expansions. Reports were spread evenly throughout the year, aiming to convey brand information and shape the brand image internationally.
In January, 580 media outlets from 84 countries featured Dongfeng's participation in the "15th China-Latin America Entrepreneur Summit." Peru's "Cusco Daily" highlighted Dongfeng’s progress in South America, stating, "Dongfeng Motors is accelerating its market presence in South America and achieving remarkable success."
Caption: Media coverage by outlets such as "Cusco Daily" and the Republic of Ecuador News Network on Dongfeng's participation in the "15th China-Latin America Business Summit".
In April, Dongfeng hosted the 2023 Overseas Dealers Conference, with over 100 participants from more than 20 countries. The event was covered by 438 media outlets across 26 countries in ten different languages.
Caption: Vietnam's National News Agency and Chile's "Luso News" coverage on Dongfeng Hosting the "2023 Overseas Dealers Conference."
The 2023 Moscow International Automobile Salon (MIMS) in August featured Dongfeng’s automotive components and powertrain products. Over 50 mainstream Russian media outlets reported on Dongfeng's participation, indicating high interest and foot traffic at their exhibition.
Caption: Local Russian Media Reports on Dongfeng's Exhibition Highlights; Dongfeng International Website Launches Dedicated Online Exhibition Page.
Understanding market demands, Dongfeng launched the new “LOGISTICS SPECIALIST” Dongfeng GX heavy-duty truck. Coverage by 375 media outlets from 29 countries praised the GX truck for its reliability, reflecting Dongfeng's commitment to quality.
Caption: Screenshots of Articles from Media Outlets such as "Voice of Kuala Lumpur," "Colombian News," and "World Post" Reporting on Dongfeng Commercial Vehicles' GX High-End Heavy-Duty Truck.
In September, Dongfeng introduced the new SUV, MAGE, which received widespread media attention from 365 outlets across 32 countries.
Caption: Screenshots of Articles from Media Outlets Such as Agence France-Presse (AFP), Yahoo, Associated Press (AP), and Bloomberg Reporting on the Launch of New Dongfeng Passenger Vehicles and New Product Information.
In November, Dongfeng launched the Dongfeng KC dump truck, targeting global markets. High-profile media outlets, including Agence France-Presse, Associated Press, and Yahoo, highlighted the truck's reliability and robust performance.
Caption: Screenshots of Articles from Media Outlets Such as Agence France-Presse (AFP), Associated Press (AP), Antara News Agency, Malaysia's National News Agency, Vietnam's National News Agency Reporting on DONGFENG KC's New Vehicle Information.
On November 24, the VOYAH brand launched in the Netherlands during the Fully Charged Live Europe car exhibition. Media from across Europe and beyond extensively covered the introduction of the VOYAH FREE and DREAM models.
Caption: Screenshots of Articles from Media Outlets Such as Agence France-Presse (AFP), Yahoo, "Rheinische Post," Dutch "Debeauty Beat," Middle Eastern Portal Website "alkhutaa.news" Reporting on VOYAH Motors' Participation in the "Fully Charged Live Europe Car Exhibition" in the Netherlands.
On November 28, Dongfeng launched the all-new DONGFENG SHINE in Jeddah, Saudi Arabia. Prominent Middle Eastern media outlets covered the event, highlighting the SHINE model’s entry into the Saudi market.
Caption: Screenshots of Articles from Overseas Media Outlets Such as Middle Eastern "Arab Weekly," CNBC Channel, "Africa Business," Mexican "Bajo Daily," Reporting on the Launch of the DONGFENG SHINE New Car.
In a significant step towards new energy, Dongfeng introduced models like DONGFENG BOX, VOYAH PASSION, and MHERO I, catering to different market segments. In December, 80 media outlets including Agence France-Presse, Yahoo, and various German and French outlets, highlighted Dongfeng's transition to new energy vehicles.
If you are looking for more details, kindly visit Longyuan or Dongfeng Nano Box Supplier.
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