Top 10 Digital Signage Examples (2024) - AIScreen

Explore the dynamic landscape of digital signage with our curated list of the &#;Top 10 Digital Signage Examples ().&#; As technology evolves, businesses leverage digital signage to captivate audiences and enhance brand experiences.

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According to a recent study, digital signage market revenue is projected to reach $37.51 billion by , underscoring its significance in modern marketing strategies.

Among the leading innovators in this field, AIScreen stands out for its seamless integration of cutting-edge technology.

Join us as we delve into a showcase of creative applications across various industries, highlighting the transformative power of digital signage in engaging and informing audiences.

Short Summary

• Digital signage uses digital displays, like LCD or LED screens, to showcase multimedia content in various environments, engaging audiences effectively.
• Digital signage enhances brand visibility, boosts customer engagement, and improves communication, driving sales and creating memorable customer experiences.
• Digital signage finds applications in retail, hospitality, transportation, healthcare, and more, catering to diverse communication and marketing needs.
• Digital signage supports images, videos, animations, live data feeds, and interactive applications, offering flexibility in content delivery.
• Businesses use content management systems (CMS) designed for digital signage networks to remotely create, schedule, and distribute content across multiple displays.

Top Examples Of Digital Signage

Here are top examples of digital signage screens that will make you go awww!

1. McDonald&#;s Digital Menu Boards

Evolution of Menu Displays

McDonald&#;s transition from traditional static menu boards to dynamic digital displays represents a significant advancement in restaurant technology.

The evolution has been driven by the need for flexibility in showcasing a wide range of menu items, accommodating seasonal promotions, and adapting to regional preferences.

Digital menu boards enable McDonald&#;s to present visually appealing content that enhances brand image and promotes upselling opportunities.

You can also Discover the 10 Top Unique Digital Signage Solutions.

Real-time Menu Management

Adopting digital menu boards allows McDonald&#;s to respond rapidly to changes in menu offerings, pricing strategies, and promotional campaigns.

Through centralized content management systems, menu updates can be synchronized across multiple locations, ensuring consistency and accuracy. This agility empowers McDonald&#;s to introduce new products or adjust prices swiftly, capitalizing on market trends and customer demand fluctuations.

Enhanced Customer Engagement

Interactive elements integrated into digital menu boards offer customers a more immersive and personalized dining experience. Touchscreen functionality enables self-service ordering, customization options, and interactive games or surveys, fostering deeper engagement with the McDonald&#;s brand.

Furthermore, access to nutritional information and allergy warnings contributes to transparency and empowers customers to make informed choices, catering to diverse dietary preferences and requirements.

2. London Underground Digital Signage

Real-time Travel Information

Digital signage content deployed across the London Underground network is a vital communication channel for providing commuters with timely and accurate travel updates.

By displaying real-time train schedules, service disruptions, and alternative routes, passengers can make informed decisions to optimize their journey experience. This proactive approach to passenger communication enhances satisfaction and reduces frustration during unexpected delays or incidents.

Dynamic Advertising Opportunities

London Underground&#;s digital signage content infrastructure allows advertisers to deliver targeted and contextually relevant messages to a captive audience.

By leveraging demographic data and location-based targeting, advertisers can tailor campaigns to specific audience segments, maximizing advertising effectiveness and return on investment. Dynamic content scheduling optimizes ad placements, ensuring optimal exposure and engagement levels.

Emergency Communication Capabilities

In emergencies or crisis situations, digital signage content on the London Underground is critical in disseminating vital information to passengers.

Emergency alerts, evacuation procedures, and safety instructions are prominently displayed across screens, guiding passengers on appropriate actions to ensure their safety and well-being.

This proactive approach to emergency communication enhances preparedness and passenger confidence in the system&#;s safety measures.

3. Times Square Digital Billboards

Iconic Advertising Landscape

Times Square&#;s digital billboards represent the pinnacle of outdoor advertising, captivating audiences with dynamic and visually stunning content.

These displays&#; sheer scale and vibrancy create an immersive brand experience that resonates with millions of visitors who flock to the iconic location each year. Brands vie for coveted advertising space in Times Square to leverage its unparalleled visibility and reach.

Immersive Brand Experiences

Beyond traditional advertising, brands leverage Times Square&#;s digital billboards to create interactive and experiential marketing campaigns. Augmented reality activations, gamified experiences, and immersive storytelling techniques engage audiences in memorable ways.

By leveraging cutting-edge technology and creative innovation, advertisers elevate their campaigns to new heights of engagement and impact.

Social Media Amplification

The visual spectacle of Times Square&#;s digital billboards is a backdrop for countless social media posts and user-generated content. Visitors share photos and videos of themselves with iconic billboards in the background, amplifying brand exposure and extending campaign reach organically.

The viral nature of social media sharing transforms Times Square into a digital marketing powerhouse where brand messages resonate far beyond the physical location.

4. Disney MagicBand System

Seamless Guest Experience

The Disney MagicBand system revolutionizes the guest experience at Disney parks by streamlining various aspects of their visit. From park entry to dining reservations and merchandise purchases, MagicBands are all-in-one access devices, eliminating the need for multiple cards or tickets.

This seamless integration enhances convenience and efficiency, allowing guests to focus on enjoying their magical experience. If you want to learn more, here are 10 Digital Signage Tips to Elevate Your Display Game.

Personalized Guest Interactions

MagicBands enables Disney to deliver personalized interactions that delight and surprise guests throughout their visit. By integrating RFID technology with guest profiles, characters can address visitors by name, and attractions can tailor experiences based on individual preferences.

These personalized touches create lasting memories and deepen emotional connections with the Disney brand, fostering loyalty and repeat visits.

Data-driven Insights

The MagicBand system generates a wealth of data on guest behavior, preferences, and movement patterns within the parks. Disney utilizes this data to gain valuable insights into guest demographics, popular attractions, and spending habits.

By analyzing these metrics, Disney can optimize park operations, enhance crowd management strategies, and tailor future offerings to meet evolving guest expectations, ensuring a continually magical experience for visitors.

5. Westfield Shopping Center Interactive Screens

Seamless Shopping Experience

Interactive screens deployed throughout Westfield shopping centers enrich the retail experience for visitors by providing access to a vast array of digital content and services.

Shoppers can browse product catalogs, view detailed product information, and check availability in-store, enhancing their shopping journey. The intuitive user interface and seamless integration with retailers&#; inventory systems ensure a frictionless shopping experience.

Personalized Recommendations

Through advanced data analytics and machine learning algorithms, interactive screens at Westfield deliver personalized product recommendations based on shoppers&#; browsing history, preferences, and purchase behavior.

By tailoring recommendations to individual tastes and interests, retailers can increase cross-selling and upselling opportunities, driving higher conversion rates and customer satisfaction.

Integration with Retailers

Interactive screens bridge online and offline retail channels, enabling shoppers to transition between digital and physical shopping experiences seamlessly.

Integrated with retailers&#; loyalty programs and CRM systems, interactive screens facilitate personalized interactions and promotions tailored to customers.

This omnichannel approach strengthens brand-consumer relationships and fosters brand loyalty by delivering consistent and cohesive experiences across all touchpoints.

6. Seoul Digital Media City LED Facades

Immersive Cityscape Transformations

The LED facades in Seoul Digital Media City serve as more than just decorative elements; they redefine the cityscape. These facades are designed to be flexible and adaptable, allowing for the creation of ever-changing visual experiences that reflect the dynamic nature of modern urban life.

From abstract art installations to interactive storytelling, the possibilities for creative expression are limitless, turning Seoul Digital Media City into a living canvas that evolves with the city&#;s pulse.

Engaging Visual Experiences

The LED facades in Seoul Digital Media City are visually stunning and deeply engaging. Through the use of advanced technologies such as motion sensors, augmented reality, and interactive projections, these facades blur the line between art and audience.

Whether it&#;s a mesmerizing light show synchronized to music or an interactive display that responds to the movements of passersby, the goal is to captivate and inspire, leaving a lasting impression on all who experience it.

Community Engagement and Cultural Identity

Beyond their aesthetic appeal, the LED facades in Seoul Digital Media City play a crucial role in fostering community engagement and celebrating cultural identity.

By showcasing the work of local artists, highlighting historical landmarks, and promoting cultural events, these facades serve as catalysts for dialogue and connection, bringing people together in shared appreciation of their heritage and surroundings.

Whether it&#;s a projection mapping display that tells the story of Seoul&#;s history or a digital art installation that celebrates traditional Korean culture, the aim is to strengthen the bonds that unite the city&#;s diverse communities.

7. Tesla Gigafactory Video Walls

Real-time Production Monitoring

Tesla&#;s Gigafactory video walls give employees unprecedented visibility into every aspect of the manufacturing process, allowing them to monitor production metrics in real time and identify potential bottlenecks or issues before they escalate.

From production line efficiency to equipment performance, every aspect of operations is tracked and displayed clearly and intuitively, empowering workers to make data-driven decisions that optimize productivity and quality.

Safety and Compliance Information

Safety is a top priority at Tesla&#;s Gigafactories, and the video walls play a crucial role in ensuring that all employees are aware of the latest safety protocols and compliance requirements.

Whether displaying reminders to wear personal protective equipment or broadcasting emergency evacuation procedures, these video walls are constant reminders of the importance of maintaining a safe work environment and adhering to regulatory standards.

Employee Engagement and Collaboration

In addition to their practical benefits, Tesla&#;s Gigafactory video walls foster teamwork and collaboration among employees.

These video walls create a sense of community and camaraderie that extends beyond individual departments or shifts by providing a centralized platform for sharing information, conducting training sessions, and recognizing achievements.

Whether celebrating a production milestone or brainstorming ideas for process improvement, the video walls unite employees in pursuit of a common goal: building the future of transportation.

8. Dubai International Airport Virtual Assistants

Enhanced Passenger Experience

Dubai International Airport&#;s virtual assistants are more than just information kiosks; they&#;re interactive guides that enhance the passenger experience from start to finish.

By providing travelers with instant access to essential information such as flight schedules, gate numbers, and baggage claim locations, these virtual assistants streamline the airport journey and reduce stress for passengers.

Whether it&#;s a first-time visitor navigating the terminals or a seasoned traveler looking for the fastest route to their gate, the virtual assistants help every step of the way.

Efficient Information Dissemination

Communication is key in a busy airport environment, and Dubai International Airport&#;s virtual assistants excel at delivering timely and relevant information to passengers.

Whether announcing last-minute gate changes, promoting duty-free specials, or providing weather updates for travelers&#; destination cities, these virtual assistants ensure that passengers are always in the know.

By leveraging cutting-edge holographic technology, the virtual assistants capture passengers&#; attention and deliver messages with maximum impact, minimizing confusion and ensuring a smooth and seamless airport experience.

Brand Image and Innovation Showcase

Dubai International Airport&#;s virtual assistants are more than just functional; they&#;re a testament to the city&#;s commitment to innovation and customer service excellence.

By investing in state-of-the-art technology and embracing creative solutions to common airport challenges, Dubai sets itself apart as a leader in the global aviation industry.

Whether greeting passengers with a friendly holographic smile or guiding them to their next destination easily, the virtual assistants embody Dubai&#;s forward-thinking approach to airport management and showcase the city&#;s dedication to providing passengers with the best possible travel experience.

9. NBA Stadium LED Scoreboards

Enhanced Fan Engagement

NBA stadiums have always been synonymous with excitement and energy, and the LED scoreboards take the fan experience to new heights.

These scoreboards keep fans engaged and entertained throughout the game by displaying real-time game stats, player profiles, and instant replays in stunning high-definition clarity.

Whether it&#;s cheering for their favorite team or reliving a highlight-worthy play, the LED scoreboards ensure that every moment is unforgettable.

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Interactive Game-day Experience

In addition to their role in displaying game-related information, NBA stadium LED scoreboards also offer interactive features that allow fans to participate in the action.

Whether it&#;s voting for the game&#;s player, predicting the outcome of a play, or competing in trivia contests during breaks in the action, these interactive elements create a sense of camaraderie and excitement among fans, turning every game into an immersive and interactive experience.

Sponsorship Opportunities and Revenue Generation

For sponsors and advertisers, NBA stadium LED scoreboards offer unparalleled visibility and engagement opportunities. From static advertisements to dynamic video content, sponsors can showcase their brands to a captive audience of passionate fans, driving brand awareness and affinity.

Additionally, revenue generated from sponsorship deals helps support the operations of NBA franchises and ensures that fans continue to enjoy world-class entertainment both on and off the court.

10. Marriott Hotel Digital Concierge Screens

Personalized Guest Services

Marriott hotels are renowned for their commitment to providing exceptional guest experiences, and the digital concierge screens are no exception.

By offering personalized recommendations for local attractions, dining options, and entertainment venues, these screens help guests make the most of their stay and create lasting memories.

Whether discovering hidden gems in the city or booking tickets to a popular tourist attraction, the digital concierge screens ensure every guest enjoys a customized and unforgettable experience.

Seamless Information Access

In addition to providing personalized recommendations, Marriott&#;s digital concierge screens also serve as centralized hubs for accessing essential information about hotel amenities, services, and facilities.

Whether checking restaurant hours, booking a spa appointment, or requesting additional towels for the room, guests can access everything they need with just a few taps on the screen, streamlining their stay and enhancing their overall comfort and convenience.

Brand Differentiation and Customer Loyalty

By embracing innovative technologies such as digital concierge screens, Marriott hotels set themselves apart from the competition and reinforced their reputation as industry leaders in hospitality.

By delivering personalized and intuitive guest services, Marriott hotels create memorable experiences that resonate with travelers and encourage repeat visits and brand advocacy.

Emerging Trends in Digital Signage

Creative digital signage content has evolved significantly in recent years, driven by technological advancements and changing consumer expectations.

As businesses seek innovative ways to engage audiences and deliver impactful messaging, several emerging trends are shaping the future of digital signage screens. These trends, from interactive displays to personalized content delivery, redefine how organizations communicate with their target audiences.

1. Interactive Experiences

One of the most significant emerging trends in dynamic digital signage content ideas are the shift toward interactive experiences. Traditional static displays are replaced by interactive touchscreens and gesture-controlled interfaces, allowing users to engage with content more meaningfully.

Whether exploring product catalogs, navigating interactive maps, or participating in virtual try-on experiences, interactive digital signage screens captivate audiences and encourages active participation.

2. Artificial Intelligence and Personalization

Artificial intelligence (AI) revolutionizes digital signs by enabling personalized content delivery and dynamic advertising targeting. AI algorithms analyze audience demographics, preferences, and behavior in real time, allowing signage networks to deliver tailored messages to individual viewers.

By serving relevant content based on location, weather, and past interactions, AI-powered digital signs enhances engagement and drives conversion rates.

3. Data-driven Content Optimization

Data analytics is crucial in optimizing emergency alerts digital signage content ideas for maximum impact. By collecting and analyzing data on viewer engagement, content performance, and audience demographics, businesses can fine-tune their signage strategies to deliver more relevant and compelling messages.

A/B testing, heat mapping, and audience segmentation are just techniques to optimize content effectiveness and drive desired outcomes.

4. Augmented Reality Integration

Augmented reality (AR) is increasingly integrated into digital signage to create immersive and interactive experiences. AR overlays digital content onto the physical environment, allowing users to interact with virtual elements in real time.

From virtual product demonstrations to gamified brand experiences, AR-enhanced digital signage blurs the line between the digital and physical worlds, captivating audiences and driving deeper engagement.

5. Cloud-based Content Management

Adopting cloud-based content management systems (CMS) transforms how organizations manage and deploy digital signage networks.

Cloud-based CMS platforms offer scalability, flexibility, and remote accessibility, allowing users to update content, schedule playlists, and monitor displays from anywhere with an internet connection.

This centralized approach streamlines content management workflows and ensures consistency across multiple locations.

6. Integration with IoT Devices

Digital signage is increasingly integrated with Internet of Things (IoT) devices to create seamless and interconnected experiences. Businesses can deliver contextually relevant content and personalized interactions by connecting signage displays with sensors, beacons, and mobile devices.

For example, digital signage in retail stores can display product information and promotions triggered by nearby IoT devices or mobile apps, enhancing the shopping experience.

7. Sustainability and Energy Efficiency

As organizations become more environmentally conscious, sustainability and energy efficiency are emerging as key considerations in digital signage deployments.

LED technology, low-power displays, and intelligent scheduling algorithms are reducing energy consumption and minimizing environmental impact.

Additionally, digital signage solutions leverage recycled materials, eco-friendly manufacturing processes, and modular design principles to promote sustainability throughout the product lifecycle.

8. Integration with Social Media and User-generated Content

Digital signage is increasingly integrated with social media platforms and user-generated content to foster audience engagement and amplify brand reach.

Businesses can encourage interaction and create a sense of community around their brand by displaying social media feeds, user-generated reviews, and live updates from popular platforms.

User-generated content adds authenticity and credibility to digital signage campaigns, driving social proof and brand advocacy.

9. Mobile Integration and Seamless Omnichannel Experiences

Digital signage is evolving to seamlessly integrate with mobile devices, enabling omnichannel experiences that bridge the gap between online and offline interactions.

QR code scanning, NFC technology, and mobile app integrations allow users to interact with smartphone signage displays, enhancing convenience and personalization.

Whether accessing additional information, participating in promotions, or making purchases, mobile integration extends the reach and functionality of digital signage networks.

10. Privacy and Data Security Measures

With the increasing collection and utilization of customer data in digital signage display deployments, privacy and data security measures are becoming paramount.

Organizations are implementing robust data protection policies, encryption protocols, and compliance frameworks to safeguard sensitive information and ensure regulatory compliance.

Transparent opt-in mechanisms and clear privacy disclosures empower users to make informed choices about their data and enhance trust in digital screens interaction.

Conclusion

The digital signage landscape is evolving rapidly, driven by technological innovation and changing consumer preferences. From interactive experiences to personalized content delivery, emerging trends are reshaping how businesses communicate with their audiences.

Examples such as McDonald&#;s dynamic menu boards and Dubai International Airport&#;s virtual assistants demonstrate the transformative power of digital screens in enhancing customer experiences and driving business outcomes.

As organizations continue leveraging digital signage screen to engage, inform, and delight audiences, staying abreast of emerging trends and best practices is essential.

By embracing these innovations and integrating them into their signage strategies, businesses can create meaningful connections with their target audiences and stay ahead in today&#;s dynamic digital landscape.

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FAQs

What are digital signage screens?

Digital signage uses digital displays, such as LCD, LED, or projection screens, to showcase multimedia content in various environments. These displays can be remotely controlled and updated, allowing businesses to deliver dynamic and engaging messages to their audience.

How does digital signs benefit businesses?

Digital signage offers numerous benefits for businesses, including increased brand visibility, enhanced customer engagement, and improved communication. By delivering relevant and timely information visually appealingly, digital signage screen can attract attention, drive sales, and create memorable customer experiences.

Where can digital signage be used?

Digital signage can be deployed in various environments, including retail stores, restaurants, corporate offices, transportation hubs, healthcare facilities, and entertainment venues. Digital signage screen can fulfill various communication and marketing needs across different industries, from advertising and wayfinding to employee communication and brand promotion.

What content can be displayed on digital signage?

Digital signage supports diverse content types, including images, videos, animations, live data feeds, social media streams, and interactive applications. Businesses can customize content to suit their objectives and target audience, whether promoting products, sharing information, or entertaining and engaging viewers.

How can businesses manage and update digital signage content?

Businesses can manage and update digital signage content using content management systems (CMS) specifically designed for digital signage networks. These CMS platforms enable users to remotely create, schedule, and distribute content across multiple displays. With intuitive interfaces and scheduling capabilities, businesses can ensure that their digital signage displays are always up-to-date and relevant.

Here at Signagelive, we are only one part of a larger ecosystem that&#;s called Digital Signage.  We&#;ve got a unique approach and business model, only focusing on running our software on a cloud-based infrastructure for digital signage networks.  We strive to be the most transparent and engaging company in the market by publicly listing our pricing, providing free, unlimited online technical support, and even opening our team to new ideas and improvements suggested by our customers and partners.

What are the pieces to the puzzle?

There are many components to a digital signage solution, but these can be covered in a few broad categories:

• Hardware &#; the physical components: screens (digital displays), media players (if necessary), network components, mounts, etc.
• Software &#; the content and/or device management system(s) and playback software on media players
• Connectivity &#; the ways in which digital displays connect back to the content management system, whether using hard line, Wi-Fi or mobile technologies
• Installation &#; the entire installation process, from site surveys through the final installation
• Content &#; the biggest ongoing cost of the network: the continuous creation of or subscription to fresh content to keep the network current and relevant
• Procurement &#; the channels end customers use to purchase the various parts of the digital signage network

It can be a confusing process!  Coming up with the idea of creating a digital signage network, whether for revenue, branding, education or information is complex and therefore time-consuming.  Hopefully, this guide will provide a good starting point and assist you as you look to implement your digital signage solution.

So, what is Digital Signage?

That&#;s a great question!  There&#;s been a lot of discussion about the meaning of the term and even if the name itself is even the right one, but there&#;s no question that it&#;s everywhere.  You can&#;t drive down the road, walk into a restaurant, head to an airport, even go a school anymore without seeing digital signage.  Because it&#;s all around us, the name is a catch-all for all kinds of different technology being used in lots of different ways for different digital signage purposes.  Here&#;s the very dry Wikipedia version:

So, in summary, digital signage consists of any size screen displaying any type of content for any reason.  That&#;s an incredibly broad description and one of the main reasons that the average person looking to install a digital signage network can get easily confused.  The other key reason for confusion, of course, is the huge number of vendors to choose from, which is why there&#;s a dedicated G2 category just for digital signage.

So what&#;s the best way of navigating this maze of options and selecting a list of vendors to contact?

Identifying your needs

The first question we ask our customers &#; and the one that they often struggle to answer &#; is &#;what is the ideal result once you deploy your digital signage network?&#; This is the first step in identifying a potential customer&#;s goals and objectives, and we go a little deeper with a few more questions:

• How many digital displays are you looking to deploy?
• What&#;s the timeline for the project deployment?
• What&#;s your content strategy?
• Do you have a budget?

After conducting this exploration process we tend to either quickly move to a demonstration of our capabilities or the potential customer decides they have homework to do.  Either scenario is a good one.  If you&#;ve got a clear understanding of the intent and the resources required to make your network a successful one, it&#;s time to get some digital displays and get your feet wet.  If you don&#;t, it&#;s far better to take a step back and think it through instead of falling into the trap that many people do: buying digital displays, hanging them up and spend months trying to figure out what to do with them.

Determining the selection criteria for technology

So, you&#;ve got a budget, a plan and the resources necessary to make your network successful.

Or do you?

The good news is that the costs for procurement and installation of a network have come down considerably in recent years, so you&#;ll likely be able to quickly figure out the hard costs.  The soft costs are much more difficult to determine because the services vary so widely in what&#;s offered and the business models that they represent.  The easiest way to think about this is to look at the two largest ongoing costs of the network: content creation and network management.

Content creation costs vary widely based on the purpose of the network, the quality required and the frequency of change.  Here a few categories of deployment, ranging from simple to complex:

• Single-screen, automated content &#; news, sports, weather, FIDS, etc.
• Menu boards
• Public facing boards in a corporation
• Wayfinding screens in a mall
• Videowall in a major retailer

Determining the application, the quality and frequency of change will give you a rough idea of your ongoing content creation costs.

What is digital signage software?

Digital signage is a fragmented industry, with hundreds of vendors competing to sell you their solution.  If you&#;ve seen some of the marketing or been to a tradeshow, you might notice that all the messaging feels very &#;me-too&#;.  That&#;s because, at a high level, the components of any digital signage solution are similar.  It&#;s only when you understand the details of what technologies are being utilised that you can truly start to tell the difference from one vendor to the next.

There are four main software components to any given solution: 1) software that resides on a media player (or inside a display); 2) content management/distribution software; 3) device management software and 4) content creation software.

Let&#;s explore the components of each category:

Media Player Software:

If you&#;ve ever tried to play an Apple Movie file on an old Windows XP computer and threw your hands up in frustration two hours later after trying repeatedly to get it working, you&#;ve got a good idea of the challenges that developers take into account when designing media players.

Media player software plays back media files, utilising both the CPU and GPU on the computer the software resides on.  Different media players support various types of media through codecs, which decode digital files such as images, videos, web pages and IPTV screens, and presents them visually on digital signs.

More advanced software will save these media files on the internal storage, ensuring uninterrupted playback in case of loss of internet connectivity, as opposed to a streaming solution which relies on persistent internet connectivity to work.  Additional advanced features include:

The trend in the digital signage industry is moving away from the Windows PC&#;s that used to dominate the market to smaller, less expensive solutions. There are two driving trends that are creating better products are far cheaper prices: non-PC solutions such as Linux, Android and Chrome and no-PC solutions, commonly referred to as System on Chip (SoC) displays that require no external media player, whatsoever.

Content Management and Distribution Software:

Most software companies in the digital signage space call themselves a Content Management System (CMS).  CMS companies typically offer the ability of a User Interface (UI), which allows users to upload and organise content, organise the content into a playback methodology (think playlists), create rules and conditions around playback, and distribute the content to a media player or groups of media players.

While many features are standard across the industry, there are a number of key differences between vendors in the way that they manage content.  The most important distinction is where the software is installed and managed, which directly impacts functionality, security and business models.

On-Premise vs. Cloud:

As is true for most technical trends in the world today, modern cloud companies were introduced to the world on a stage in California on January 9, , where Steve Jobs announced the first iPhone.  Along with the revolutionary interface, iconic form factor and the new concept of an &#;app store&#;, the iPhone changed the relationship that consumers have with their pictures.  For the first time at scale, you could take a picture, share and it and store it on this thing called the &#;Cloud&#; (iCloud in Apple&#;s case) ensuring you never had to worry about losing your images again.

In another company with a different business model altogether launched Amazon Web Services, the first true Cloud platform offered at scale to any business seeking to dramatically reduce their capital costs and outsource their applications and hosting, removing the need for their IT team to maintain server hardware and software and allowing them to focus on deploying and managing applications that add increased value to their business.

Fast-forward less than 10 years and cloud services are on an exceptional growth curve, with industry leader Amazon Web Services (AWS) generating revenues in excess of $10B in .  In fact, spending on public cloud service is expected to grow to $1.35 trillion in .  The reason for the explosive growth all comes down to Total Cost of Ownership (TCO) or the comparison of costs across a given time for spending money on a cloud service vs the cost of running servers.

Device Management Software

Uploading, managing and distributing content is only one part of running a digital signage network.  If you&#;re looking at deploying multiple digital displays across various locations, it will be critical to your success to be able to manage the network remotely.  The best device management platforms are very powerful tools that collect information on the devices, report that data and are able to take action.

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• The successful download and playback of media assets, gathering the playback data from media player software
• Checking on the health status of the media player: free disk space, memory usage, temperature, network status, etc.
• Similar to above, check on the status of the digital display the media player is either attached to or embedded in
• Capturing screenshots of what a media player is playing to ensure everything is working as expected
• Updating components of the system: software updates for media players and firmware updates for digital displays
• Taking action against information on the network, for example turning the displays on and off, rebooting the device, etc.
• Create alerts around information on the network through communication or access into third-party management consoles through APIs
• Content Creation Software