5 Reasons Why a Business Needs Marketing Tools

Marketing Playbooks for Private Equity-Backed Businesses: A 10-Part Series. Hi again!  Today, I&#;ll discuss Part 2: Audits and Efficiency Analysis - Optimizing Spend. Efficiency is crucial in marketing. In this segment, I'll discuss strategies for analyzing spend to ensure optimal allocation of resources, with the aim of maximizing ROI. As a data-driven marketer, I always emphasize initiating this process early in any organization. This exercise transcends departments, and should involve CEOs and CFOs due to their role in supporting investments that establish a framework for continuous assessment and optimization of marketing spend. It also ensures cross-functional collaboration. So, ideally, I&#;d start with an audit, essential not only during initial stages but also recommended on a quarterly basis. Effective audit execution begins with proper data collection in marketing automation or CRM platforms.  One of the things right out of the gate that marketers should do is an &#;efficiency analysis&#;, posing questions such as: How effective are the current pipeline and sales driving efforts? What is our current marketing spend allocation across different demand generation channels? Why is it important to start here? Assessing the current situation serves as a baseline for future improvements and identifies low hanging fruit opportunities. So, begin by examining spend across each paid channel, assessing lead generation volume, and looking at conversation rates from hand raisers to qualified pipeline and closed won business over the past 6-18 months depending on the length of the sale cycle.  However, tracking this data adequately remains a challenge for many companies. Without robust data tracking, determining effectiveness, optimal spend, and the most efficient channels for target audience outreach becomes elusive.  Let&#;s break down some steps. First, identify all current channels and assess their respective program spend. Then, evaluate the volume of leads or MQLs (top of funnel) generated by each channel to determine the current lead volume and cost per lead (CPL). CPL becomes a crucial input for future evaluation when adjusting spend &#; say you want to assess estimated lead volume if you were to turn the dial and increase spend in one area.  However, beyond CPL, focus on lead conversion rates through the funnel to closed won sales - a true measure of &#;quality&#;. For companies lacking proper attribution, setting up an attribution model should be a priority.  This model should track channels, primary and secondary lead sources, both online and offline. Once tracking processes are in place, you can begin to set up funnel reporting and make informed decisions regarding marketing spend allocation. &#; Later in Part 9:  Measurement Frameworks &#; Tracking Success Metrics, I&#;ll elaborate on establishing a measurement framework encompassing marketing automation, CRM integration, lead attribution, as well as opportunity influence reporting.

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Solid 3-Month Marketing Plan for Your Business Creating a detailed 3-month marketing plan is crucial for sustained growth. Here&#;s a comprehensive plan broken down into three phases. 1-30 Days: Foundation Building 1. Market Research:   - Understand your target audience: demographics, preferences, and pain points.   - Analyze competitors to find market gaps and opportunities. 2. Set Objectives:   - Define SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).   - Examples: Increase website traffic by 20%, generate 100 new leads. 3. Content Strategy:   - Develop a content calendar with topics, formats (blogs, videos), and schedules.   - Create cornerstone content addressing key audience pain points. 4. SEO and Website Optimization:     - Implement on-page SEO improvements: keyword optimization, meta tags, internal linking. 5. Initial Campaigns:   - Launch brand awareness campaigns on social media and Google Ads.   - Use engaging video and compelling copy. 31-60 Days: Intensification and Optimization 1. Analyze Performance:   - Review analytics to assess campaign performance against goals.   - Identify high-performing content and channels. 2. Content Execution:   - Continue with your content calendar, ensuring consistent delivery.   - Experiment with new content formats and distribution channels. 3. Lead Generation:   - Launch targeted campaigns using landing pages, lead magnets (eBooks, webinars), and sign-ups.   - Optimize forms and CTAs for higher conversion rates. 4. Social Proof and Testimonials:   - Collect and showcase customer testimonials and case studies.   - Encourage satisfied customers to leave reviews. 5. Marketing:   - Segment your list and launch tailored campaigns.   - Provide valuable content that guides leads through the sales funnel. 61-90 Days: Scaling and Conversion 1. Retargeting and Remarketing:   - Implement retargeting campaigns to re-engage website visitors.   - Use personalized messaging and offers to drive conversions. 2. Sales Funnel Optimization:   - Review and optimize your sales funnel based on data and feedback.   - Ensure a seamless experience from lead generation to conversion. 3. Advanced Analytics:   - Deep dive into analytics to identify trends and areas for improvement.   - Use insights to refine strategies and predict future performance. 4. Customer Feedback:   - Collect feedback through surveys and reviews.   - Use feedback to improve products, services, and customer experience. 5. Celebrate and Plan:   - Celebrate successes and acknowledge milestones.   - Plan for the next quarter based on insights and results. By following this structured plan, you can build a solid foundation, intensify efforts, and scale your marketing activities for sustained growth. Consistency and adaptability are key to long-term success. #BusinessGrowth #MarketingPlan #DigitalMarketing #StrategicPlanning #MarketingGoals

What is digital marketing? Digital marketing refers to the creation and dissemination of content through digital media channels&#;websites, landing pages, social media, , and mobile applications&#;and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click (PPC) advertising, content syndication, social, , text, and more. Best digital marketing platform Importance of digital marketing Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These strategies provide direction for a given campaign or program and a framework for evaluating outcomes. Today, everything is digital, and digital marketing has been integrated into almost every aspect of business, fundamentally changing how companies communicate with and deliver value to customers. So if your business cannot implement and execute a digital marketing strategy in an increasingly growing, global online marketplace, you simply will not be able to compete. The Best Kept Secret on Digital Marketing by Jay Baer (1:32) Digital marketing strategies Cross-channel marketing, multichannel marketing, omnichannel marketing, or whatever term you prefer, is all about engaging with your customer or prospect across every digital channel and any device. From the inbox to social networks&#;and across laptops, tablets, and smartphones&#;today&#;s consumers move seamlessly and fully expect you to be there with them, providing a seamless, integrated experience. To help you build a successful cross-channel marketing strategy, here are in-depth descriptions of the most widely used digital marketing channels: marketing marketing is one of the oldest and best-known forms of digital marketing, used by B2B and B2C marketers alike. With marketing, you collect customer data across various customer journey touchpoints, classify it to understand your potential customers&#; preferences, and ultimately get permission to add them to your list(s). content can include information about your products and services, news about your company and events, personalized offers, customer success stories, links to case studies, and technical or business briefs. Value is critical to ensure that your emails are opened and read&#;and not deleted right away. Personalized content and relevant offers go a long way to boost engagement. marketing is part art and part science. Your emails and digital assets need to be appealing and engaging, but there needs to be a balance between sending too many emails and not sending enough. Video marketing Video is one of the most powerful digital marketing channels available. People love video. They watch videos for fun and research, and they share videos. In fact, YouTube reported more than two billion monthly logged-in viewers.

The Importance of Digital Marketing: Navigating the Digital Age In today&#;s fast-paced world, the significance of digital marketing has skyrocketed, becoming an indispensable part of any successful business strategy. As the digital landscape continues to evolve, understanding and leveraging the power of digital marketing is crucial for companies aiming to stay ahead in the competitive market. This article delves into the pivotal role of digital marketing and how it can drive business growth and enhance customer engagement. 1. Unprecedented Reach and Accessibility Digital marketing has demolished geographical barriers, allowing businesses to reach a global audience with ease. Unlike traditional marketing methods, digital channels enable companies to communicate with their customers anytime, anywhere, significantly expanding their market reach and facilitating the growth of their customer base. 2. Cost-Effective and Measurable One of the key advantages of digital marketing is its cost-effectiveness. It allows businesses, especially small and medium-sized enterprises, to achieve a greater return on investment compared to traditional marketing methods. Additionally, digital marketing offers precise tracking and measurement tools, enabling companies to analyze the effectiveness of their campaigns and make data-driven decisions. 3. Enhanced Customer Engagement Digital marketing provides an interactive platform where businesses can engage with their customers in real-time, fostering stronger relationships and enhancing customer loyalty. Through social media, blogs, and marketing, companies can create a two-way communication channel, encouraging feedback, and adapting their strategies to better meet customer needs. 4. Personalization and Targeted Campaigns With the aid of data analytics and customer profiling, digital marketing allows for highly targeted and personalized campaigns. Businesses can tailor their messages and offerings to specific segments of their audience, increasing the relevance and effectiveness of their marketing efforts. 5. Staying Ahead in a Competitive Landscape In the digital age, having a robust digital marketing strategy is not just an option but a necessity. It equips businesses with the tools and insights needed to understand market trends, monitor competitor activities, and adapt their strategies to maintain a competitive edge. Conclusion The importance of digital marketing in today&#;s business landscape cannot be overstated. It is a dynamic and powerful tool that enables companies to expand their reach, engage with customers more effectively, and drive growth. As we continue to navigate the digital age, investing in digital marketing is not just a strategic move but a vital component of business success.

The Importance of Digital Marketing in Today's Business World In a world where everything seems to be happening online, digital marketing has become a non-negotiable for businesses of all sizes. Whether you&#;re a small local shop or a large multinational company, embracing digital marketing is essential for growth, visibility, and survival. Let&#;s dive into why digital marketing is so crucial and what makes it a game-changer for businesses today. 1. Reach a Global Audience Traditional marketing methods, like billboards or print ads, are often limited to a specific location. With digital marketing, there are no boundaries. Your brand can reach people across the globe at the click of a button. Whether you&#;re running a social media campaign or using Google Ads, the internet allows you to connect with potential customers anywhere in the world, opening up endless opportunities for growth. 2. Cost-Effective and Measurable One of the best things about digital marketing is how affordable it is compared to traditional methods. You don&#;t need a huge budget to get started. Even small businesses can compete with larger companies through targeted campaigns. Plus, digital marketing is highly measurable. You can track the performance of every campaign in real-time and adjust your strategy accordingly. 3. Personalized Marketing In the digital age, personalization is everything. Customers are more likely to engage with brands that offer tailored experiences. Digital marketing allows you to create highly targeted campaigns based on specific demographics, interests, and behaviors. Through marketing, social media, or even retargeting ads, you can deliver content that resonates with individuals on a personal level, increasing the chances of conversion. 4. Build Strong Customer Relationships Digital marketing enables businesses to create deeper, more meaningful relationships with their customers. Whether it&#;s through social media engagement, newsletters, or customer support chatbots, you can interact with your audience in real-time. These interactions build trust, loyalty, and ultimately brand advocacy. 5. Stay Competitive In the digital landscape, if you're not marketing online, you&#;re already behind. The majority of consumers begin their buying journey online, and businesses that don&#;t have a strong digital presence are missing out. Your competitors are already using digital marketing to attract customers, and if you&#;re not, you risk being left behind. 6. Drive Conversions and Sales Ultimately, the goal of any marketing effort is to drive sales. Digital marketing is extremely effective at turning leads into customers. With tools like marketing, remarketing ads, and e-commerce platforms, you can guide potential customers down the funnel and convert them into loyal buyers. #DigitalMarketing #BusinessGrowth #OnlineMarketing #BrandAwareness #MarketingStrategy

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MARKETINGBLOCKS - SPECIAL BUNDLE INFORMATION Revolutionizing Digital Marketing: Unveiling the MarketingBlocks Special BundleIn the realm of digital marketing, the MarketingBlocks Special Bundle emerges as a game-changer, propelling online ventures to new heights with its comprehensive suite of tools meticulously designed to enhance marketing strategies across multiple channels. Here&#;s a closer look at how this bundle has transformed the landscape:Intuitive Interface and Seamless Navigation: Navigating through MarketingBlocks is a breeze, thanks to its user-friendly interface. The well-organized dashboard offers a clear overview of campaigns and analytics, catering to marketers of all levels and reducing the learning curve.Robust Social Media Integration: MarketingBlocks streamlines social media management with its impressive array of features, from scheduling posts to analyzing engagement metrics. The platform enables seamless content creation and scheduling across multiple platforms, saving valuable time and providing valuable insights for refining social media strategies. https://lnkd.in/eVskMH3Q Excellence: With a powerful campaign builder and advanced segmentation features, MarketingBlocks empowers marketers to deliver targeted messages that resonate with specific audience segments. Real-time analytics further enhance campaign performance assessment, facilitating data-driven decision-making.Personalized Landing Pages for Impactful Campaigns: MarketingBlocks enables the creation of personalized landing pages tailored to specific campaigns, without the need for coding knowledge. The drag-and-drop builder simplifies the process, resulting in aesthetically pleasing and conversion-focused pages that drive higher conversion rates.A/B Testing for Continuous Optimization: Precision in campaign optimization is achieved through MarketingBlocks&#; A/B testing functionality, allowing marketers to experiment with different elements and refine their approach based on detailed analytics provided after each test.Exemplary Customer Support: Prompt and knowledgeable customer support ensures that users maximize the platform&#;s potential.The commitment of the support team instills confidence in the investment in MarketingBlocks, making it a reliable choice for digital marketers.In conclusion the MarketingBlocks Special Bundle is essential for those looking to maximize their digital marketing efforts. Its user-friendly interface, versatile features, and outstanding customer support set it apart in the market, delivering tangible improvements in marketing strategies. I wholeheartedly recommend it to fellow marketers seeking a comprehensive and effective solution.[Disclaimer: As an affiliate, I may earn a commission for purchases made through the links provided. However, the recommendation of the MarketingBlocks Special Bundle is based on its merits and positive experience. To Purchase or Read More Click The Link Below https://lnkd.in/eVskMH3Q

The four foundational steps for launching successful marketing campaigns. Get one of these steps wrong, everything else will crumble&#; The four foundational steps: 1. Research 2. Strategy 3. Execution 4. Optimization Most people skip the first step... Rush through the second... Which makes them fail in the third... And never even make it to the fourth... Most marketing campaigns flop because they fail at one of these steps. So let&#;s breakdown each one and how to execute on them properly. 1.) Research Your ability to write engaging copy, craft irresistible offers, and build high-converting landing pages &#; all stem from your ability to deeply understand the person you&#;re talking to. - Their pain points - Their frustrations - Their constraints - Their goals On top of customer research, you also have to research your competitors: - What's their positioning in the market? - How can you position yourself as a better solution? - What makes you unique? - Why should someone choose you over them? Finding answers to these questions will help you find a way to stand out in the market. It&#;s insane how many B2B companies skip this foundational step. 2.) Strategy Your GTM Strategy will literally dictate everything you do within your business. From hiring, to positioning, sales enablement, ABM strategy, product development&#; EVERYTHING! There is WAY too much to write about for this step, so instead I&#;ll link to my favorite book on GTM strategy in the comments. Note &#; There isn&#;t a &#;one size fits all&#; solution to GTM &#; it all depends on your industry, customers, competitors, etc. Which is why the first step is so important! 3.) Execution At this point you should have: 1. A deep understanding of your customers and competitors 2. A clearly defined way to differentiate yourself &#; Your &#;one belief&#; statement 3. And a strategy of getting that differentiating message out into the market Now, it&#;s all about executing on the strategy you developed in step 3 and collecting data to move into step 4... 4.) Optimize Once you start executing, data will begin to come in that will tell you if you did a good job or not in steps 1-3. Don&#;t expect to hit the nail on the head on your first try. Step 4 is all about testing, seeing what works, cutting out what doesn&#;t, and scaling what does. If you go through this process and still find that your marketing campaigns are flopping, that means you made a wrong decision during one of the steps: 1. Maybe you decided to focused on the wrong pain point of your customers? 2. Maybe your positioning doesn't resonate with your market? 3. Maybe your strategy is good, you just missed the mark on execution? Whatever the reason is &#; The point is that you now have to go back and find out what went wrong and fix it. Once you get the recipe right between these four foundational steps &#; you&#;ll have a well oiled marketing machine that will be ready to scale to the moon.

Goose Digital Expands Digital Marketing Expertise with Acquisition of MoreSALES CNW Group Thu, November 21, at 7:30 p.m. IST 2 min read Goose Digital acquires Cambridge, ON-based agency MoreSALES who offer digital marketing services for customers across Canada and the United States in a variety of industries including Manufacturing and Distribution. TORONTO, Nov. 21,  /CNW/ - Goose Digital, Canada's leading marketing performance agency, today announced the acquisition of MoreSALES, a Canadian boutique agency specializing in digital marketing and marketing automation services in commercial B2B verticals such as Manufacturing and Distribution. This strategic acquisition strengthens Goose Digital's service offering by adding new expertise and capabilities, talented senior marketers, and a strong customer base across several key verticals. Goose Digital Helping You Drive Marketing Performance (CNW Group/Goose Digital) The acquisition is part of Goose Digital's multi-year growth strategy, which focuses on acquiring top marketing talent, further embedding itself within target verticals, and extending capabilities in key areas of digital marketing to provide market leading service offerings. "The acquisition of MoreSALES reflects our commitment to continuous growth and expertise," said Michael Turcsanyi, CEO of Goose Digital. "Their team has developed an impressive reputation for delivering results, and we are excited to integrate their skills and knowledge into our company. Together, we'll be able to provide an even higher level of service to Goose Digital and MoreSALES clients." Through this acquisition, Goose Digital will also welcome a number of new clients into its portfolio, expanding its presence in Manufacturing and Distribution verticals. This growth allows Goose Digital to offer a wider range of services, including Marketing Automation, Data & Insights, and Content Creation like podcasts and videos, which will benefit both existing and new clients. "We are thrilled to join Goose Digital," said Mike Jennings, the former CEO of MoreSALES who will now act as VP of Strategic Growth for emerging industrial verticals. "Our shared values and commitment to delivering outstanding results make this a natural fit. Together, we'll be able to continue serving our clients with the same dedication while providing them with access to a deeper bench of marketing services to grow their businesses." ABOUT GOOSE DIGITAL Goose Digital is Canada's leading marketing performance agency. We create marketing campaigns that align with business objectives to help organizations drive revenue growth and return on marketing investment. Our marketing services stretch across strategy, digital marketing and acquisition, and marketing operations/technology to deliver the cross-channel, cross-platform experiences modern audiences require. r

HOW TO CALCULATE MARKETING RETURN ON INVESTMENT (MROI): example of full calculation breakdown and applications: As a fellow marketeer and professional, you understand the importance of knowing the value derived from your activities.  Here are two popular formulas: 1. (Sales Growth &#; Marketing Cost) ÷ Marketing Cost = MROI 2. (Sales Growth &#; Average Organic Sales Growth &#; Marketing Cost) ÷ Marketing Cost = MROI  In my experience, I prefer the 1st formula over the 2nd. That is because organic sales growth is more often (not always) tied in with organic marketing and business growth. Unless you remain the only supplier out there for your product/service, organic growth comes from actual marketing work, resource, expertise and budget put into it. EXAMPLE:  Let's say you are a tech company that launched a new software tool for SMBs.  * Sales Growth: Before the campaign, you were generating $10M in sales from SMBs for this product. After the campaign, the sales grew to $14M, indicating a sales growth of $4M. * Marketing Cost: You spent $1M on the marketing campaign, including digital ads, marketing, content marketing, and events targeted toward SMB decision-makers. Using the MROI formula: MROI = ($4M - $1M) ÷ $1M = $3M INTERPRETATION: * Your MROI for this campaign is 3, or 300%. This means that for every $1 spent on the marketing campaign, you&#;ve gained $3 in sales growth. APPLICATION: You can use this MROI calculation to: 1. Assess Marketing Effectiveness: You can determine that the campaign was highly effective in generating additional revenue. 2. Optimize Future Campaigns: By comparing the MROI across different campaigns or channels, you can identify which efforts yield the highest return and adjust future budgets accordingly. 3. Justify Budget Allocations: The MROI provides a concrete way to demonstrate to stakeholders and leadership that marketing investments are driving measurable growth, helping to justify continued or increased investment in similar strategies. LOOK OUT FOR: 1. Data Tracking and Infrastructure: if you can't track it, you can't calculate it! It really is as simple as that. 2. Sales cycle: Every business is different, so make sure to take into account the sales cycle when calculating the cut off time between when you start measuring the sales growth vs when you draw a line under it to make your calculation. 3. Audience segmentation: Ensure that you target and get leads into your marketing funnel based on targeting. 4. Seasonality: Depending on where your customers are based, this can vary a lot. 5. Market changes: Make sure you are aware of industry moves and take that into account. FINAL THOUGHTS:  In marketing there are many KPIs that come into determining the success or failure of a campaign. MROI is really the top line you focus on, especially when communicating results to leadership and doing marketing budget proposals. Happy calculating! Get in touch with your questions and thoughts.

Redefining Marketing: Why Traditional Digital Marketing Outshines Gen Z&#;s Concepts.   It&#;s a wonderful day, and as I sat down to work, a thought crossed my mind about how the world of digital marketing has evolved. With Gen Z bringing fresh ideas and innovative approaches, it&#;s easy to get excited about what&#;s new. But today, I found myself reflecting on something important: the enduring value of traditional digital marketing practices that have been refined over time. In our rush to embrace the new, are we overlooking the power of these tried-and-true methods?   I recalled the early days of digital marketing, when SEO, campaigns, and content marketing were the cornerstones of strategy. These tools helped businesses build their online presence, attract customers, and drive sales. Despite the explosion of new platforms and techniques, these strategies have stood the test of time. For instance, marketing, one of the oldest digital strategies, still delivers an impressive ROI of $42 for every $1 spent, according to HubSpot.   This got me thinking about Gen Z&#;s approach to marketing. They&#;ve grown up with social media, influencers, and instant gratification, bringing a lot of creativity to the field. However, sometimes it feels like the focus has shifted too much towards what&#;s trendy rather than what&#;s effective in the long run. While ephemeral content on platforms like Snapchat and TikTok can generate buzz, it often lacks the staying power of a well-executed campaign or a carefully crafted SEO strategy.   The importance of data in marketing also came to mind. In the early days of digital marketing, data was king. We used it to track campaigns, measure success, and make informed decisions. A Gartner study shows that companies using data-driven marketing are 6 times more likely to be profitable year over year. However, the rush to capture attention with fleeting content appears to have lost some of its rigor.   It became clear to me that while Gen Z&#;s marketing strategies have their strengths, particularly in creativity, there&#;s still immense value in traditional methods. These strategies are reliable, effective, and grounded in a deep understanding of what drives business growth.   So, how do we balance Gen Z&#;s concepts with the power of traditional digital marketing? The answer lies in integration. By combining the best of both worlds, we can create marketing campaigns that not only capture attention but also drive meaningful, long-term success.   This is where RAed (https://raedinfinite.in/) comes in. We help businesses navigate the evolving marketing landscape by blending the wisdom of traditional digital marketing with the creativity and energy of the new generation. Whether your business is product-based or service-based, we tailor strategies that drive real results.   As I finished my reflection, I felt a renewed sense of purpose. The marketing world may be changing, but the power of a well-crafted strategy remains timeless.

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