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How To Choose the Best Colors For Your Vehicle Wrap

How To Choose the Best Colors For Your Vehicle Wrap

Wrapping your car or truck is an easy and cost-effective way to advertise your business. Just one vehicle wrap can generate between 30,000 &#; 70,000 impressions every single day, so the potential to reach new customers with vehicle advertising is undeniably massive! 

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With so many opportunities to make an impression, you need to be sure that the impression you do make with your vehicle wrap is a good one&#; one that will reflect positively on your business. This is why the design and color palette of car wraps is so important.

Introduction to Designing a Vehicle Wrap 

Once installed, a well-designed, professional vehicle wrap will promote your business and bring in new leads while you sit in traffic or are parked in front of other job sites. However, designing a graphic for a car or truck is not as simple as other forms of graphic design. While you can pretty easily throw together a flyer to promote your business with an online template, a car wrap takes a bit more expertise and thought to get right. 

With all of this in mind, most businesses find that it&#;s well worth it to hire a professional to handle their vehicle wrap design. Fortunately, car wrap costs are generally low compared to other forms of advertising and offer an impressive return on your investment in the long run.

Important Design Considerations When Wrapping a Car or Truck 

Before we get into more specific design tips, here are some important things to consider prior to wrapping your vehicle: 

  • Do you have enough experience and expertise to design the vehicle wrap on your own? Do you have the necessary design tools at hand? The same question applies to the installation process later down the road. 

  • Is a vehicle wrap the best choice or should you paint your vehicle instead? Vehicle wraps are usually best for advertising because they can easily be customized with graphics, logos, etc. Check out our blog post on

    vehicle graphics vs paint

    to explore your options more thoroughly. 

  • What is the main message you want to convey with your vehicle wrap design? It&#;s usually best to keep text to a minimum, as viewers might only have a few seconds to read it. 

  • What is the most important contact information to include? It&#;s usually best to give potential customers just one or two ways to get ahold of you, rather than overwhelm them with too many options. 

  • What colors should you use? This is a very important question for any kind of branding, but especially vehicle wrap design. Because you don&#;t have much time to make an impression while you&#;re on the road, color can help you attract attention and convey your message.

Choosing the Best Vehicle Wrap Colors 

Are you debating over which colors to choose for your vehicle wrap?

No matter what line of business you are in, color selection is an important decision. This is because colors play an important role in determining what type of customers you will attract.

Psychologists have long since known that color weighs heavily on our perception. In fact, according to a study conducted by the Academy of Marketing Science, color largely affects purchasing intent. This is because colors have a tremendous impact on how a business is perceived.

Therefore, the colors you choose for your vehicle wrap logo should be a reflection of your business&#; personality. Customers who relate to your personality will be more inclined to interact with your business.

So, how do you know which colors are best?

#1. Know What Different Colors Mean

There are no hard and fast rules when it comes to color selection.

However, knowing what different colors mean can help you narrow down your options. Let&#;s take a look at what each popular color means:

  • Black: Black is the number one color for luxury. Just think of black tie events and the little black dress. If you want to appear classic, sophisticated, and in control, black is the color for you.

  • White: White works for those wanting to appear young, fresh, and economical. It is a neutral color, so also works well as a secondary accent.

  • Gray: Gray is the perfect middle ground between black and white.  It projects maturity, dignity, and tradition.

  • Green: Green has strong cultural associations. People associate the color green with finance or with the environment.

  • Red: Red exudes passion, anger, and excitement. If you want to appear youthful and modern,  go red.

  • Blue: Blue is the

    most popular color in the world.

     It will make you appear trustworthy and serious.

  • Yellow: Yellow exudes friendliness, cheer, and accessibility. It also gives off an affordable, youthful energy.

  • Brown: Brown is the color for those wanting to appear rugged, serious, and masculine.

  • Purple: For those looking to appear cutting-edge and wise with a touch of femininity, purple is the way to go.

  • Orange: Orange is invigorating, playful, and energetic. Great for those looking to pack a punch.

#2. Keep Your Goals in Mind 

Remember, you shouldn&#;t pick colors based on personal preferences. Before you make a final decision about your colors, ask yourself these four questions:

  • Do these colors fit my brand/business personality?

  • Do these colors appeal to my target audience?

  • Are these colors different than my competitor&#;s?

  • Do these colors make sense for my product or service?

#3. Follow the 60-30-10 RuIe 

If you select more than one color, make sure you pick ones that work well together. The 60-30-10 rule is used in interior design but can be applied in any business setting.

Following along with this rule, 60 percent of the color for your vehicle graphics should be your primary color. 30 percent of the graphics should be composed of your secondary color. And 10 percent of the graphics should be composed of your accent color to add a final touch.

Other Important Elements of Vehicle Wrap Design

When it comes to graphic design, color is highly important, but there are other elements to consider as well. The 7 basic elements of visual design are shape, color, space, form, line, value, and texture. You should think about all of these elements when designing your vehicle wrap &#; or better yet, rely on the expertise of a professional vehicle wrap designer to ensure high-quality results.

We&#;ll Help You Design & Install the Perfect Vehicle Wrap!  

As you can see, there&#;s a lot that goes into vehicle wrap design. A poorly designed or improperly installed vehicle wrap will do more harm than good for your business. If you&#;re going to invest in a vehicle wrap, you need to make sure that you&#;re making a great impression on your current and potential customers. 

Our Vehicle Graphics Department here at Pacific Truck Colors will guide you through the entire vehicle wrap process, from choosing a color palette that aligns with your brand to installing the finished product on your car, truck, or fleet of vehicles.

If you have any lingering questions about vehicle wrap design, please don&#;t hesitate to reach out!

Best Car Wrap Colors - Edition


4 Tips to Select the Perfect 8.5x

Looking for the best car wrap colors? We present the most popular vinyl shades to give your vehicle a fabulous makeover. For an instant transformation of your ride that is not permanent and does not damage its factory finish, vinyl wraps are the best solution. Let&#;s see which colors you should get in .

Top Ten Best Car Wrap Colors

Select the best car wrap color from our top ten picks!

Glossy Metallic Vampire Red Vinyl Wrap

$61.00

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For more information, please visit Grey Blue Car Wrap.

Glossy Metallic Midnight Purple Vinyl Wrap

$61.00

Candy Metallic Neon Green vinyl wrap

$63.00

Candy Metallic Neon Ice Blue Vinyl Wrap

$599.00

VinylFrog Best Car Wraps - Buying Guide

Jul 26, Vinyl Frog

  • Glossy Metallic Midnight Purple: Our top-tier wrap and one of the bestsellers&#;a deep, rich purple shade, infused with metallic accents, creating a lustrous surface that shifts elegantly in different lighting conditions.
  • Glossy Metallic British Racing Green: An exquisitely durable car wrap with a deep green base and high shimmer that promises a timeless charm when a vehicle is wrapped in it.
  • Super Glossy Nardo Gray: An amazing vinyl that presents an ultra-shiny surface, combined with a subtle gray shade. This wrap color gives your car a high-impact look that is both modern and refined.
  • Matte Gunmetal Gray: Another version of gray wrap that gives a sturdy, bold, and industrial-inspired look to your car. The vinyl, with its robust shade and non-reflective matte texture, strikes a balance between subtlety and strength.
  • Matte Black: This is a must-have! An all-time classic car wrap color that emphasizes clean lines, highlighting the exquisite bodywork of your ride. Any vehicle wrapped in it catches the eye and evokes a sense of mystery.
  • Glossy Metallic Vampire Red: A wrap for the bold spirit who wants to be noticed on the road. The deep red color with a shimmery metallic finish, creates a striking visual effect. It signifies elegance and high glamor. If you own a sports car, this is the shade for you.
  • Rainbow Metallic Majestic White: This is an amazing vinyl with a white base that presents a spectrum of different colors depending on how light falls on it. Combine this with a metallic sheen and you have a stunning car wrap, elegant and perfect for full-body coverage.
  • Satin Chrome Silk Ultramarine: A vibrant car wrap color that is absolutely breathtaking, Ultramarine Blue adds instant freshness and high allure to your vehicle, may it be a sedan or SUV. It brings images of the beautiful lapis lazuli gem to mind.

Carbon Fiber Vinyl: This amazing film emulates the real carbon fiber look and boasts a high-tech and sporty aesthetic. You can get it in both matte and glossy finishes with different patterns. It is lightweight and versatile infusing your vehicle with a futuristic and sleek appeal.

Red Forged Carbon Fiber Vinyl Wrap

$83.00

Super Carbon Fiber Vinyl Wrap

$63.00

Black Forged Carbon Fiber Vinyl Wrap

$83.00

Glossy Spiral Black Carbon Fiber Vinyl Wrap

$83.00

Paint Protection Film: This is a superb, transparent wrap that forms an invisible shield around your car that guards against environmental hazards. It protects your vehicle's original paint's pristine condition and preserves its value. It comes in different thickness levels.

Universal Transparent Gloss Paint Protection Film with Self-healing Topcoat

$69.00

7.5mil Ultra Paint Protection Film

$99.00

6.5mil Ultra Paint Protection Film

$89.00

9.5mil Ultra Paint Protection Film

$119.00

Unique Car Wrap Colors

There are many different car sticker designs that you can apply to your vehicle elevating its aesthetics. You can also come up with a pattern of your own or use royalty-free design templates available online. Here are a few ideas to gain inspiration from:

  • Candy Metallic Neon Green: Neon colors have always been attention-grabbing. Combine it with the metallic finish and you have yourself an awesome wrap that will inject a burst of energy into your vehicle making it a rare sight. People will not be able to take their eyes off it. You can also get Neon Yellow, Pink, Orange, and Ice Blue colors in it.
  • Opal Chrome Black: Is it black or is your car gold plated? This extraordinary car wrap color with its opalescent shine and a dynamic play of colors is truly bedazzling. Reflecting its surroundings with a mirror-like shimmer, this vinyl will make your vehicle a spectacle to behold.
  • Glitter Metallic Diamond Purple: Purple is a royal color that represents majestic charm. Add tiny flecks of glitter to it and the gleam of diamond and you get this amazing shade of car wrap that will make your ride the talk of the town.
  • Glossy White Gold: This one is from the Chameleon series. It is a two-toned wrap with a white base and a tinge of gold that you catch a glimpse of depending on the angle of light. It shifts colors adding an element of intrigue and fascination to your car,
  • Glossy Metallic Frozen Blue: This is one unique car wrap color that you will love to have. If you want to convert your vehicle into a statement piece, this vinyl with an icy glacial blue shade is a must-have. It will captivate everyone&#;s attention and make your ride stand out prominently in the sea of cars.

Car Vinyl Wrap Colors Chart

For those who want premium quality vinyl delivered to their doorstep in the color of their choice, here is a comprehensive car wrap colors chart by VinylFrog. 

Car Wrap Price

The price of the different colors and finishes of a car wrap may not be the same. Some textures and shades are more expensive than others. For example, chrome vinyl is always on the higher end. If you want to wrap your car in the unique Opal Chrome Black or Mirror Chrome vinyl wrap, a 10ft roll will cost $189. Satin Chrome has the same price tag as well.

Glossy wraps are slightly less expensive with a 10ft roll costing $179. This is the most commonly used surface finish in vinyl. Some remarkable shades of Metallic vinyl have a higher price as well such as Candy Metallic Pink White costs $189 and Rainbow Drift Black Red has a price tag of $199 for a 10ft roll.

How Much Does It Cost To Wrap A Car? 

Aug 10, Vinyl Frog

Carbon fiber vinyl wraps with their patterned glossy and matte finish are in a league of their own. Their price ranges from $63 to $83 for a 3.28ft roll. These are the best for partial wrapping and adding a design element to the interior cabin of your vehicle. 

Frequently Asked Questions

Some of the best colors to wrap a car are shades of black, gray, silver, and white. They are safe colors that will always look good on your vehicle no matter its make or model. However, if you want your car to be distinctive, there are numerous bold color choices out there to browse through. It really depends on your likes and preferences.

The most long-lasting color of the vinyl wrap is white. It is the safest bet. Other colors may last as well if the vinyl is of premium quality.

The choice of a car wrap color depends on what you like and the purpose for which the vehicle will be used. If you want to stand out on the road, go for a unique, bold color that makes an impression. If your main aim is protection, you can go for neutral colors that are long-lasting.
You will also have to consider the finish of the wrap. If you cannot spend much time on maintenance, go for the safe glossy, or metallic finish.

A car wrap is better than paint as it is cost-effective in the long run, requires less application time, protects the exterior of your vehicle by enduring the harsh environmental elements, and gives you the liberty to change the color of your vehicle whenever you want.

For SUVs, car wraps in dark, bold colors are the best choice. Consider Glossy Metallic Indigo Blue, Royal Green, and Violet Gray. If you don&#;t like shine, go for the matte finish that adds an aura of mystery and looks excellent on an SUV. Matte black is an all-time favorite. You can also try Matte Black Purple and Silk Gray.

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Final Words

No matter which vehicle you own, vinyl car wraps are the best for its complete transformation. If you own a sports car, you would want a wrap color that signifies speed and high energy such as Racing Yellow, Neon Light Blue, and Metal Silver. Dark colors look best on SUVs. 

For sedans, you can browse through an extensive variety of shades from bold metallics to muted mattes. It all depends on your style and preference. Whichever color or finish you choose, do not compromise on the quality of the vinyl. Visit VinylFrog for high-grade car wraps in an extensive variety of amazing colors. Your cherished ride deserves it.

Glossy Metallic Vampire Red Vinyl Wrap

$61.00

If you are looking for more details, kindly visit Khaki Green Car Wrap.

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